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Peru: GiG grows regulated market footprint with new B2B supplier authorization

G-MNews
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·Mars
Approved by local authority Mincetur, the accreditation process evidences an early entry for GiG that will allow it to serve a market expected to progress by up to 104% in gross gaming revenue over the next three years.

Prominent iGaming technology company Gaming Innovation Group (GiG) has been awarded an authorization and registration (homologation) for Peru, officially allowing it to partner with operators based in the newly regulated Latin American market.

This approval from the Peruvian authority, Ministerio de Comercio Exterior y Turismo (MINCETUR), covers its award-winning PAM, as GiG continues to expand, reaffirming its position as a global leader for growth in highly regulated markets. Currently, the company has a presence in over 29 markets where it can offer its revolutionary iGaming technology.

The accreditation process in Peru, which opened its doors earlier this year, marks an early entry for GiG that will allow it to serve a market expected to grow post regulation by up to 104% (from €194 million to €397 million), in gross gaming revenue over the next three years, according to H2 Gambling Data.

GiG’s Peruvian presence gained prominence with the announcement of the launch of Betsson Group’s Inkabet brand in July 2024, expanding on the successful partnership between the two firms in regulated markets around the world.

Now, Peruvian operators will benefit from GiG’s integration with leading content and payment providers, with advanced AI tools, DataX and LogicX, enhancing decision-making and rule-building processes. This balance of cutting-edge tools and best-in-class features have proven highly effective in increasing player acquisition and retention, highlighting GiG’s competitive edge in complex regulatory environments like Peru.

Claudio Caruana, General Counsel at GiG, commented: “The addition of the Peruvian authorization to our ever-expanding list of supported regulated markets continues to demonstrate the focus GiG has placed on legislation, providing the essential framework for sustainable and prosperous growth within the online iGaming industry. We are delighted to be fully prepared to power new and potential partners with our award-winning technology in the area.”

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