BetMGM announced that comedian Chris Rock will star in their second advertising campaign to help promote the operator to the UK audience. The campaign started airing on October 17 on TV, digital, radio, and social platforms.
Dan Towse, Brand Director at LeoVegas Group, said: "Building on last year's launch, we are thrilled to work with comedian Chris Rock again to roll out the latest version of the 'Chris Rock Locker Room Speech' creative domain."
"A lot of effort was put into this, with everyone from our internal team to the support team at Recipe and the production team providing an excellent creative platform."
In the "Chris Rock Locker Room Speech," the comedian delivers an enthusiastic speech to a group of athletes from various sports in a locker room. His speech helps promote major betting markets such as football, darts, and horse racing.
As of July 1, BetMGM became the official betting partner of the Premier League's Tottenham Hotspur team.
The campaign aims to increase brand awareness and visibility in key betting markets, as well as promote independent advertising for responsible gambling. Additionally, the casino editor will be part of a broader campaign.
BetMGM discussed why Rock was the perfect choice for this campaign, stating: "BetMGM wanted to find a globally recognized talent to promote the brand in the UK. Who better than American comedian Chris Rock!"
On September 22, 2023, BetMGM fully launched in the UK, introducing the first advertising campaign starring Rock for the operator.
