As of today, Bally Sports is now FanDuel Sports Network, as part of a new agreement between FanDuel and Diamond Sports Group.
Bally Sports is one of 16 Diamond regional sports networks and digital offerings to be rebranded under the FanDuel Sports Network brand as part of the deal.
The agreement also grants linear and digital media placement and integration opportunities across all live NBA, NHL and MLB games on FanDuel Sports Network, and a shared commitment to explore a unified DTC app experience with the ability to syndicate FanDuel TV programming across FanDuel Sports Network.
“Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners,” said David Preschlack, CEO of Diamond.
“This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local fans, including enhancing our DTC offering for a growing digital audience.
“In the meantime, having finalised agreements with the NBA, NHL and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders.”
Mike Raffensperger, President, Sports, FanDuel, stated: “Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation’s largest group of regional sports networks. A large cohort of FanDuel customers are devoted RSN viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users.”
