In this exclusive interview with GMB, Angelo Alberoni, country manager of Novibet, talks about the company's growth, strategic partnerships in Brazil, and expectations for 2025. He reveals plans for influencers and brand ambassadors, as well as discussing the importance of sports integrity in the new legal scenario. "With a trajectory of more than 15 years in regulated markets and presence in more than 10 countries, we have positioned ourselves as a relevant player in the global betting segment."
Games Magazine Brasil – What is Novibet's secret to staying ahead in the face of so many platforms in the Brazilian market today, given that over 100 companies applied for the license.
Angelo Alberoni -
Novibet operates in more than 10 regulated countries and has a history of over 15 years. At our HQ in Greece, we have more than 600 engineers and developers constantly working on our proprietary platform, which allows us to adapt our product to the peculiarities of the Brazilian user much faster than our competitors.
Linked to the ownership of the technology, we will have a 100% local operation, which will facilitate decision-making and speed in implementations, giving Novibet a competitive edge over other brands.
What are the main partnerships that Novibet currently has in Brazil? Is there any news we can expect in the coming months?
Currently, Novibet has some strategic partnerships underway in the Brazilian market, whether with media groups or with one of the main football clubs in Serie A of the Brazilian Championship.
Today, Novibet is the master sponsor of ESPN for the football package, as well as being the master sponsor of Fortaleza, which has been uniquely standing out nationally in 2024. In the coming months, especially after regulation, Novibet will have even more news, including a team of influencers and an ambassador worthy of the brand.
Not here, but in Greece, Novibet has just closed a new 3-year partnership with the NBA (National Basketball Association). With this agreement, the bet became the 1st official betting partner of the North American basketball league in Greece.
Does Novibet intend to announce new influencers or brand ambassadors to strengthen its presence in Brazil? What criteria are used to choose these people?
Novibet is in the strategic definition process for marketing in 2025 and, certainly, we will have a very strong team of influencers representing the brand, as well as one or more ambassadors who carry our values to the Brazilian public. For the choice, it is very important that such influencers possess the basic values of the brand and are connected with the Brazilian.
What is Novibet's secret to staying ahead in the face of so many platforms in the Brazilian market today, given that over 100 companies applied for the license.
Novibet operates in more than 10 regulated countries and has a history of over 15 years. At our HQ in Greece, we have more than 600 engineers and developers constantly working on our proprietary platform, which allows us to adapt our product to the peculiarities of the Brazilian user much faster than our competitors.
Linked to the ownership of the technology, we will have a 100% local operation, which will facilitate decision-making and speed in implementations, giving Novibet a competitive edge over other brands.
With the licensing application in progress, what are Novibet's expectations for January, when regulation is expected to be fully operational?
We are very pleased with all the regulatory advances so far and believe that the regulated Brazilian market will be one of the most important globally. With our experience in market adaptation, Novibet expects to be ready to take advantage of the first months of regulation and achieve a leading position in the Brazilian market.
How is Novibet preparing for this regulatory milestone? Any special care before the grant?
Novibet is very calm at this pre-regulation moment, since we have already gone through this in other jurisdictions, including Greece, our main market.
Therefore, with this prior experience, the transition, including the operational and bureaucratic part, despite consuming work hours in a new market, is something that the brand has experience and is prepared to absorb, starting 2025 as one of the relevant brands in the Brazilian market.
Has Novibet already confirmed participation in important events in Brazil, LatAm or abroad in the coming months? With what objective?
Novibet, as an international brand, always marks its presence at major global events. We were last month at SBC Lisbon with our own stand and more than 25 collaborators, where we won the award for best marketing campaign of the year, which was broadcast in Greece.
This month I will represent Novibet at SBC Miami as a moderator of a panel about Brazil that will include André Gelfi, Alexandre Fonseca, João Gerçossimo, and other panelists. Next year we will be here in Brazil at BiS SiGMA and SBC Rio de Janeiro.
What is Novibet's position regarding the recent developments in the Brazilian betting market, such as the establishment of regulation and sports integrity initiatives?
We, as members of the Brazilian Institute for Responsible Gaming – IBJR, support all measures adopted by the Federal Government towards the regulated Brazilian market, especially regarding responsible gaming, which goes far beyond the issue of integrity, but involves advertising limitations and money laundering.
Therefore, the clearer the regulation related to integrity, Novibet, with all the experience of operating in regulated markets where this issue is already mature, believes that the Brazilian market will be able to prove its full potential and become one of the leaders globally.
Source: Exclusive GMB
