Veikkaus has strengthened its relationship with the National Hockey League (NHL) through a new agreement, solidifying its status as an official partner of the hockey league.
The partnership agreement covers the 2024-2026 seasons and will expand the availability of NHL content on the Veikkaus platform.
Worth noting: NHL is the second most popular betting product on Veikkaus after the domestic Finnish league, highlighting the interest of Finnish customers.
With this updated collaboration, VeikkausTV will broadcast over 700 NHL games during the 2024-2025 season, including regular season and playoffs.
The announcement coincides with the upcoming Tampere Global Series, where Finnish NHL stars will compete in front of a home audience.
Regarding this deal, Veikkaus liaison manager Tuomo Torkkola stated: "With this targeted collaboration with the NHL, we will be able to bring more official content from the world's top hockey league to our channel in the future.
"Our demand for NHL content is high, and we are pleased to be able to offer this content to our customers and Finns interested in the series during the 2024-2026 seasons."
NHL Director of Business Development Joseph Stravato added: "We are delighted to continue our cooperation with Veikkaus. We are committed to jointly producing content for Finnish hockey fans."
"It's great to announce this collaboration just before the Tampere Global Series games (November 1 to 2), thanks to which some of Finland's top NHL stars will be able to play for their hometown audience."
Registered Veikkaus customers can access VeikkausTV broadcasts for free, but must have a positive account balance or place a valid bet on the event being watched.
