Veikkaus's Rebirth Plan: How Finland's National Gambling Monopolist Prepares for the 2027 Market Opening

The Finnish national betting agency Veikkaus is accelerating its transformation to prepare for the opening of the iGaming market in January 2027. Despite a market share decline to below 20% in recent years, Veikkaus still hopes to regain a dominant position in the future competitive landscape.The mo

Finland may be the "compliant springboard" for cryptocurrency gambling operators to enter the EU, bypassing regulatory minefields!

ATG accuses Veikkaus of abusing market position, hindering fair competition in the Finnish gambling market.

Swedish gambling operator ATG has accused the Finnish national gambling company Veikkaus of engaging in anti-competitive practices as the monopoly in the Finnish gambling market is about to be lifted. According to current plans, Finland will abolish the legal monopoly model on January 1, 2027, allow

Veikkaus launches the new OpenBet platform, preparing for the reform of the Finnish gambling market.

As the Finnish gambling market is about to open, the state-owned operator Veikkaus has announced the launch of a new sports betting platform in collaboration with the global leading technology provider OpenBet, laying the foundation for future market competition.The newly launched cloud system has b

Finland's parliamentary committee rejects key proposal to open gambling market: emphasizes harm prevention.

Recently, the Social Affairs and Health Committee of the Finnish Parliament officially rejected key elements of the government's proposed "Gambling Law" reform, citing concerns that liberalizing the gambling market would exacerbate gambling-related harms. The committee recommended raising the minimu

Finnish gambling giant Veikkaus prepares for market opening: Can digital reform maintain home field advantage?

Finland's state-owned gambling monopoly Veikkaus is actively preparing for the market opening in 2027, with its Executive Vice President of Digital Business, Jarkko Nordlund, stating in an interview that the company is undergoing a transformation through technological innovation and talent acquisiti

Imitating the Swedish gambling market, did Finland make the right move? Regulatory decisions and concerns under the liberalization of the gambling market.

Should Finland Use Sweden as a Template for Gambling Liberalization Reform? As the country plans to end its long-standing gambling monopoly in January 2027, Sweden's recent gambling regulatory model is being viewed as a blueprint for Finland's reform.However, Finnish local legal expert Antti Koivula

Swedish horse racing monopoly AB Trav och Galopp (ATG) plans to partner with a Finnish joint venture to offer online gambling.

The Swedish horse racing monopoly AB Trav och Galopp (ATG) and the Finnish Equestrian Federation Suomen Hippos have established an online gambling joint venture (JV) to welcome the reform of the Finnish gambling industry.The Finnish sports betting joint venture of ATG (yet to be named) will provide

Finnish gambling company Veikkaus: Fennica Gaming launches new studio, board undergoes changes

Veikkaus has released two latest updates about its operations, one concerning its B2B sector and the other about its board of directors.Finnish GamingVeikkaus's subsidiary Fennica Gaming was established in 2022 and launched its online casino product portfolio at the end of last year.In a recent stat

Finland's Path to Wealth and Sweden's Cautious Attitude! The Two Faces of Gambling!

The Quality Mark Responsible Alliance (QMRA) report explores the potential ancillary bans and their impacts on the Finnish online gambling market.

The Finnish government's proposal HE 16/2025 VP aims to ban affiliate marketing in its newly regulated online gambling market due to issues of misinformation, regulatory uncertainty, consumer protection, and tax evasion. Recently, the Quality Mark Responsible Alliance (QMRA) has showcased the impact

Finland submits a bill to end gambling monopoly and introduce a licensing model by 2027.

The Finnish government has submitted a bill to the parliament that will end Veikkaus's exclusive rights to online gambling and digital casino games, replacing the current monopoly system with a licensing model set to be implemented in January 2027.Under the new framework, private operators will be a

The Finnish Parliament is holding a debate on the new "Gambling Act," which will introduce a new licensing model.

The Finnish Parliament will hold debates on upcoming proposals and policies, including the highly anticipated new "Gambling Law".The debates will feature a speech by the current Prime Minister, Petteri Orpo, who took office on June 20, 2023.Today's opening debate has allocated three hours to introdu

Finland's Legislative Review Committee: Investigating New Legislation on Increasing Gambling Harm by the Government

The Finnish Legislative Evaluation Council has called for a more detailed understanding of whether the new gambling framework will increase gambling harm and what impact this will have on the country's healthcare capacity.The council, named "Lainsäädännön arviointineuvosto," is responsible for revie

Finnplay secures operator agreement before launching in the Finnish market, with Finland's regulated online gambling market set to start in 2026.

Finnplay has confirmed a new operator agreement, preparing for the launch of the regulated online gambling market in Finland. The government of the country has established a regulatory framework, aiming to open by the second half of 2026 or January 1, 2027. Finnplay has signed several le

Veikkaus extends partnership with the Finnish Ice Hockey Association until 2030, covering multiple national teams and leagues.

Veikkaus has announced an extension of its long-term partnership with the Finnish Ice Hockey Association, extending the relationship until 2030.The agreement covers the Finnish men's, women's, and under-20 national teams, as well as the Aurora League.Speaking about the extended agreement, Veikkaus E