As the Finnish gambling market is about to open, the state-owned operator Veikkaus has announced the launch of a new sports betting platform in collaboration with the global leading technology provider OpenBet, laying the foundation for future market competition.The newly launched cloud system has b
Recently, the Social Affairs and Health Committee of the Finnish Parliament officially rejected key elements of the government's proposed "Gambling Law" reform, citing concerns that liberalizing the gambling market would exacerbate gambling-related harms. The committee recommended raising the minimu
Finland's state-owned gambling monopoly Veikkaus is actively preparing for the market opening in 2027, with its Executive Vice President of Digital Business, Jarkko Nordlund, stating in an interview that the company is undergoing a transformation through technological innovation and talent acquisiti
Should Finland Use Sweden as a Template for Gambling Liberalization Reform? As the country plans to end its long-standing gambling monopoly in January 2027, Sweden's recent gambling regulatory model is being viewed as a blueprint for Finland's reform.However, Finnish local legal expert Antti Koivula
The Swedish horse racing monopoly AB Trav och Galopp (ATG) and the Finnish Equestrian Federation Suomen Hippos have established an online gambling joint venture (JV) to welcome the reform of the Finnish gambling industry.The Finnish sports betting joint venture of ATG (yet to be named) will provide
Veikkaus has released two latest updates about its operations, one concerning its B2B sector and the other about its board of directors.Finnish GamingVeikkaus's subsidiary Fennica Gaming was established in 2022 and launched its online casino product portfolio at the end of last year.In a recent stat
The Finnish government's proposal HE 16/2025 VP aims to ban affiliate marketing in its newly regulated online gambling market due to issues of misinformation, regulatory uncertainty, consumer protection, and tax evasion. Recently, the Quality Mark Responsible Alliance (QMRA) has showcased the impact
The Finnish government has submitted a bill to the parliament that will end Veikkaus's exclusive rights to online gambling and digital casino games, replacing the current monopoly system with a licensing model set to be implemented in January 2027.Under the new framework, private operators will be a
The Finnish Parliament will hold debates on upcoming proposals and policies, including the highly anticipated new "Gambling Law".The debates will feature a speech by the current Prime Minister, Petteri Orpo, who took office on June 20, 2023.Today's opening debate has allocated three hours to introdu
The Finnish Legislative Evaluation Council has called for a more detailed understanding of whether the new gambling framework will increase gambling harm and what impact this will have on the country's healthcare capacity.The council, named "Lainsäädännön arviointineuvosto," is responsible for revie
Finnplay has confirmed a new operator agreement, preparing for the launch of the regulated online gambling market in Finland. The government of the country has established a regulatory framework, aiming to open by the second half of 2026 or January 1, 2027. Finnplay has signed several le
Veikkaus has announced an extension of its long-term partnership with the Finnish Ice Hockey Association, extending the relationship until 2030.The agreement covers the Finnish men's, women's, and under-20 national teams, as well as the Aurora League.Speaking about the extended agreement, Veikkaus E
The Betsson Group and its subsidiary BML Group have once again been placed on the payment block list by the National Police Board.This decision was made because the subsidiary of Betsson AB, BML Group Ltd, has been promoting gambling services on websites in mainland Finland, either directly or indir
Playtech announced the launch of its live casino products in Finland through the Finnish state-owned monopoly operator Veikkaus.The two companies hope to build on their existing cooperation agreement, which has been approved by regulatory authorities and fully integrates Playtech's live games into t
Today, the Finnish government announced that horse racing will enter a competitive licensing market along with other forms of gambling activities when Finland abolishes its monopoly and re-implements a regulated market in 2026. Finland has revealed more details about the potential form of its
