Sports Information Services (SIS) has established a new partnership with 888Africa, integrating its live numbers product into the operator's platform.
This collaboration is supported by an iFrame specifically developed for the region in partnership with Bitville Gaming. All 200,000 of SIS's live draw games, including the 49’s, 39’s, and Fast 15’s, will be launched on the 888Africa platform. 888Africa is currently live in countries such as Kenya, Mozambique, Tanzania, and Zambia through 888bet.
Earlier this month, SIS also established a partnership with Instasolutions for the distribution of gaming in Africa. Now, the supplier hopes to add this new company to its African investment portfolio, which will help expand its influence in the rapidly growing gambling market on the continent.
Joe Andrews, SIS’s Head of Sales in Africa, commented on the latest news: “The demand for live draws in Africa is growing rapidly, and partnering with 888AFRICA will significantly enhance the visibility of our products. Bitville Gaming has a huge influence in the region, and we are pleased that our partnership has already provided the widest range of content to operators.”
It is worth noting that SIS is currently in an expansion phase; last month, it also launched in Europe and South America with Superbet.
After acquiring BetLion in August 2023, 888Africa recently entered into a sports betting partnership with SL Benfica in Angola and Mozambique.
Now, the operator hopes this latest agreement will further enhance the selection of games offered to players across the African continent.
Ian Marmion, Chief Operating Officer at 888Africa, commented on the new partnership: “Expanding our capacity to serve our partners has always been important to us, and the live numbers offering from SIS will greatly facilitate maximizing engagement.
“This content performs well across Africa, and I believe our audience will welcome this enhanced version we are offering.”
