nVenue, a global micro-betting and live solutions company, has closed a deal with OpenBet, a leading global provider of technology, content, and betting services, to distribute live micro-markets to sportsbooks in the USA and worldwide through an integration with the OpenBet Trading System. The partnership unlocks new experiences for users, providing operators with specific in-game real-time markets to engage bettors.
Utilizing the power of machine learning and AI, nVenue generates relevant odds and pricing for in-game real-time, allowing operators to select micro-bets and set a new standard for in-play betting experiences.
The OpenBet Trading System redefines the sports betting player experience by providing a wide range of high-demand content — including data, BetBuilder (Same Game Multis), player props, eSports, and virtuals — through a unique and seamless integration.
With the addition of nVenue's cutting-edge micro-betting content, OpenBet significantly enhances its already powerful offering to its over 200 partners and beyond. This exciting collaboration unlocks new immersive in-play betting experiences, providing operators with specific in-game real-time markets to engage players.
Under the agreement, micro-markets will be offered to OpenBet's clients across major US sports such as the National Basketball Association (NBA), the National Association for Stock Car Auto Racing (NASCAR), and the National Football League (NFL).
Operators will have access to over two billion real-time predictions and thousands of new betting opportunities for each event to ensure a competitive edge. Granular real-time markets, such as every down, carry, possession, or kickoff, will be available at every moment of the game.
Jeremy Jones, CRO of nVenue, said: "The partnership with OpenBet is a transformative opportunity for nVenue, solidifying our position as the leading global provider of micro-betting in the industry. Through our integration with the OpenBet Trading System, we look forward to exploring OpenBet's operator network and presenting our unique micro-betting capabilities to a global audience”.
"This partnership not only expands our reach; it validates the importance of providing event-specific real-time betting experiences that drive user engagement and growth for operators”.
Sam Depoortere, VP of platform products at OpenBet, commented: "nVenue continues to lead the micro-betting landscape, with a truly innovative platform that transforms the global user experience”.
“The integration with our Trading System is a game changer. It not only strengthens our ability to deliver the most engaging and sought-after content, but also underscores the importance of our Trading System in offering unmatched real-time betting experiences that elevate the value we provide to operators and players”.
nVenue is a business solution enabled for machine learning and AI for live betting. The platform's unmatched technology leverages the power of supercomputing to provide odds and probabilities for live betting markets quickly and on a large scale.
With the nVenue-powered platform, sports betting operators can introduce thousands of new micro-betting markets for basketball (NBA), baseball (MLB), motorsport (NASCAR), and football (NFL). nVenue has official league partnerships with the NBA and NASCAR.
OpenBet is a world leader in sports betting entertainment. With over 25 years of experience and a passion for innovation, OpenBet's modular range of technology, content, and services is trusted by the biggest sports betting brands, lotteries, casinos, and tribal operators worldwide. It is a leading business-to-business sports betting partner in the USA, UK, Australia, and Canada, with a strong position in Europe and APAC.
To date, OpenBet has over 200 global clients and a 100% uptime record at major sports events. OpenBet is a subsidiary of Endeavor, a global sports and entertainment company.
Source: GMB
In another strategic move of expansion and innovation, Play55 announces the hiring of Wessley Oliveira and Lara Rodrigues as heads of growth and UX/UI design, respectively. They are part of the company's commitment to strengthening its team and enhancing the user experience, as well as driving growth in the regulated digital lottery market.
Focus on growth with Wessley leading growth
Wessley Oliveira joins Play55 with extensive experience in digital growth strategy, having worked for prominent technology sector companies. As head of growth, his mission will be to enhance the company's development, creating and implementing innovative user acquisition and retention strategies, and expanding Play55's presence in the market.
“We are confident that Wessley will bring a strategic vision focused on results. He will play a crucial role in the growth of Play55, connecting us with new audiences and optimizing our capture processes”, states Renato Saladino, CEO and partner of Play55.
Lara takes on as head of UX and UI design: optimizing the user experience
Lara Rodrigues, with her solid experience in user experience and interface design, comes to lead the UX and UI design area. She will be responsible for transforming the user experience on the Play55 platform, creating intuitive and visually appealing interfaces that provide ease of navigation and interaction.
“We believe that the user experience is a competitive advantage in any digital product. With Lara's arrival, we are sure that Play55 will offer an even more enjoyable and functional platform, delighting our users from the first click”, comments Saladino.
Innovations to leverage the digital experience
With these strategic hires, Play55 reinforces its position as one of the leading companies in regulated lottery technology in Brazil. The focus is now on improving the customer journey, from the first interaction to the completion of the purchase, ensuring not only sustainable growth but also a flawless experience.
Wessley, with his expertise in digital growth, will work in partnership with Lara, whose user-focused design talent will be essential in offering an even more robust and innovative platform.
Commitment to excellence and innovation
Play55 reaffirms its commitment to innovation and sustainable growth. In addition to investing in talents like Wessley and Lara, the company uses data analysis as a crucial tool to increase the profitability of lottery businesses. With detailed insights into user behavior, Play55 optimizes campaigns, adjusts sales strategies, and maximizes the financial return of its partners.
“With the combination of a qualified team and the intelligent use of data, we ensure that our partners achieve even better results in their lottery operations”, states Renato Saladino.
With these new hires and a clear focus on technology and innovation, Play55 strengthens its structure to continue leading the regulated lottery market, always delivering excellence at every point of contact with its clients and partners.
For more information: https://play55.com.br/ and https://sorteios.play55.com.br/
Source: GMB
