Kindred Group has reported that high-risk players contributed 3.2 percent to its revenue during the third quarter.
While the percentage has fallen slightly from 3.3 percent in the same period last year, it is an increase from the 3 percent reported in the previous quarter.
“The rise in high-risk revenue presents a challenge in the third quarter, which reinforces the need for further advancements in our behavioral harm detection and automated intervention systems,” Kindred’s Head of Responsible Gambling, Esther Scheepers said in a press release.
However, the company reports significant progress in improving player behavior after interventions, like Its Player Safety – Early Detection System that flags harmful behavior, prompting the responsible gambling team to intervene and offer a response tailored to a player’s risk level. In the third quarter, 87.3 percent of flagged players showed positive changes after interventions, up from 86.7 percent in the same period last year.
Kindred is working toward eventually reducing the share of revenue from high-risk players to 0 percent. The company has seen a steady decline in yearly average revenue from high-risk players, from 4.3 percent in 2020 to 3.2 percent in 2023. For 2024, the average stands at 3.1 percent, with fourth-quarter results expected in early 2025.
In February 2021, Kindred became the first betting operator to disclose the percentage of revenue from high-risk customers. The company no longer operates in the North American market.
