Kindred Group will release its full third-quarter results later this week. Prior to this, the company has released data to highlight the revenue share from high-risk participants.
Since February 2021, the operator has been reporting this data, stating that it is a key part of their work to "promote fact-based and transparent dialogue, paving the way for a more sustainable industry."
In the third quarter, the total revenue share from high-risk players increased to 3.2%, up from 3% in the second quarter of 2024. However, this is a slight improvement from last year, with the ratio being 3.3% in the third quarter of 2023.
Surveys show that the proportion of customers who improved their behavior after intervention in the third quarter was 87.3%, slightly higher than 86.8% in the second quarter of this year. This is also better than 86.7% in the third quarter a year ago.
Esther Scheepers, head of Responsible Gambling at Kindred Group, said: "The growth in high-risk revenue has brought challenges to the third quarter, highlighting the need for further improvements in behavior harm detection and automatic intervention systems."
It is worth noting that Kindred has been "moving towards zero," aiming to achieve 0% harmful gambling revenue. However, this ratio often fluctuates between 3% and 3.3%.
"Looking ahead, we recognize this need and are expanding our focus to ensure comprehensive coverage of more areas related to safer gambling. A key aspect of this future strategy is leveraging the advantages, insights, and knowledge gained over the years from our proprietary detection systems."
"Public awareness and understanding of gambling disorders are rapidly increasing, and technology-supported tools are becoming more sophisticated. By combining our own knowledge with newly improved technologies, we can further enhance our detection capabilities. We are currently upgrading our detection systems using new improved systems, which will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling."
In other company news, Kindred announced last week a significant reshuffle of its board following its successful acquisition by La Française des Jeux (FDJ).
