EstrelaBet, one of the leading betting houses in Brazil, is a sponsor of the Brazilian Championship on TV Record. The network acquired the broadcasting rights for the competition starting from the 2025 season, in an agreement signed with the Strong Football League (LFU). The Druid agency was responsible for the deal, and EstrelaBet will have its brand displayed throughout the 38 games.
The games will be broadcast on open TV as well as on R7.com and PlayPlus, Record's streaming service. “The Brasileirão is a competition with strong appeal to fans. We always strategically analyze possible partnerships, and we saw this as a great opportunity to encourage sports and position EstrelaBet as a supporting brand of the sport,” highlights Renan Cavalcanti, CMO of EstrelaBet.
EstrelaBet is a major supporter of national football, backing various clubs such as Internacional, Criciúma, Ponte Preta, and América-MG, in addition to sponsoring the Beira-Rio stadium.
EstrelaBet is a betting house dedicated to bringing entertainment and excitement. It has been elected, twice, as the Best Operator in Brazil by the SiGMA Awards Americas, in addition to winning the awards for Best Sports Betting Operator of the Year at the BiS Awards 2024 and the Gambling Brasil for Best Online Betting House 2024.
The betting house was one of the first to present itself to the Secretariat of Prizes and Bets of the Ministry of Finance in search of a license to operate in the Brazilian market starting January 2025. Since last month, it has been listed among the companies that can operate during the transition period stipulated by the government.
Source: GMB
