Inspired Entertainment has revealed that it will expand its partnership with bet365 to Mexico, with the slot game Sticky Stacked Fire 7s making its debut in the Latin American market.  

Players in Mexico can now enjoy this game, along with 50 other online games from Inspired Entertainment, which are now available through the bet365 platform in the market. This latest announcement marks the beginning of a new phase in the long-term cooperation between Inspired and bet365, as Mexico becomes the 11th bet365 market that Inspired has entered.  

For Inspired, this has been a busy month, as the company recently secured an NHL licensing agreement to leverage the league's brand assets, and signed a deal with Loto-Québec to launch a mixed dealer roulette product in early October. Recently, the company also established a partnership with FanDuel to integrate its mixed dealer suite.  

Brooks Pierce, President and CEO of Inspired, stated: "Today marks an important milestone in deepening our cooperation with bet365. We are thrilled to bring the Sticky Stacked Fire 7s game to players in Mexico and to offer an impressive lineup of 50 games at launch. We will continue to dedicate ourselves to providing an exceptional gaming experience, and we believe this expansion will resonate with players in the region."

For bet365, this latest deal follows its entry into the Peruvian market, as the organization focuses on enhancing its brand visibility and customer outreach in Latin America.  

A spokesperson for bet365 also commented on the new deal, saying: "We are delighted to extend our collaboration with Inspired to Mexico. The exclusive launch of the Sticky Stacked Fire 7s game highlights our commitment to providing players with unique and exciting gaming experiences. We believe that Inspired's games will resonate with the Mexican audience, just as they have in other markets."