Sportingbet emerges as a key player in negotiations to become the new main sponsor of Palmeiras men's team starting in 2025, after the end of the partnership with FAM and Crefisa. President Leila Pereira is about to sign a three-season contract with the British betting house, which will offer about R$ 118 million fixed per season. With goals and bonuses for titles throughout the year, the amount could reach R$ 130 million (R$ 390 million in total).
President Leila Pereira confirmed that her companies will stop supporting the club in December this year, ending a ten-year cycle. Negotiations between Sportingbet and the club's marketing department have been ongoing for months, and although there is no deal yet, the company's offer is the most favored by the green-white board.
Leila Pereira had already indicated that it would be healthy to seek new partners and stated that Crefisa and FAM will no longer display their brands on the club's shirt properties.
With the departure of Crefisa and FAM, Palmeiras seeks a new phase in its sponsorship model, following the growth of deals with betting houses, which have dominated the sports market in recent years.
Sportingbet is emerging as the favorite to lead this new era of investments in the club, reinforcing the importance of solid and strategic partnerships to ensure the financial and sporting success of Palmeiras.
The English have been in the market for 27 years and are one of the sponsors of the Copa Libertadores, which made Leila trust in the bets that operate legally in Brazil.
Contract values between SEP and Sportingbet
According to BolaVip Brasil, Sportingbet will offer about R$ 118 million fixed per season to Palmeiras, that is, a total of R$ 356 million at the end of the 2025-2027 period for the space on the green-white shirt. For comparison, today Crefisa pays only R$ 81 million annually.
With goals and bonuses for titles throughout the year, the amount that the British can fill the Football Academy's coffers would reach R$ 130 million (R$ 390 million in total). Remembering that Palmeiras has not had a "blank" season since 2019.
Two more sponsors on the Palmeiras shirt
The idea of the Verdão board is to fill the shirt with revenues of up to R$ 150 million per year. Sportingbet already fills an important gap. As remote as it may be, Crefisa may continue on the uniform in one of the other spaces, however, Leila seems committed to other efforts.
Unlike the current model of exclusivity, the next sponsor will not have this clause, allowing Palmeiras to negotiate other properties of the shirt with different companies, such as Puma and Crefisa itself.
Puma, the current sports material supplier, recently renewed with Palmeiras for another three years. The Germans disburse about R$ 50 million annually fixed, not counting the goals for titles.
Leila, who is the favorite for reelection to continue as president of the club, expressed a preference for a foreign betting house with solidity and a long trajectory, as is the case with Sportingbet, which already sponsors Conmebol competitions, such as the Libertadores and the South American, and invests in football broadcasts by Globo.
Source: GMB
