Companies seek to engage fans through activations and campaigns.
Spain.- LALIGA announced a partnership with Sportsbet.io "to increase fan engagement." Through the collaboration, the companies aim to bring exclusive offers, prizes, and special content to football fans.
Jorge de la Vega, General Business Manager of LaLiga, said: "We are excited to announce this partnership with Sportsbet.io, a brand that shares our vision of pushing the boundaries of fan engagement and innovation within sports."
"Together, our goal is to offer new and dynamic experiences to our fans, providing them with new ways to interact with the passion and excitement that define LALIGA. This collaboration marks an important step in our strategy to connect with global audiences and continue growing our international presence," he added.
For his part, Alex Haig, director of Sportsbet.io, said: "The launch of this partnership with LALIGA underscores our commitment at Sportsbet.io to offer the best possible experience to our players, going the extra mile to put them at the center of the action. We have much more planned together with LALIGA, so stay tuned to this space."
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On the other hand, at the beginning of October, the president of Luckia, José González, and the president of LALIGA, Javier Tebas, signed a deal that joins Luckia as an official partner of LALIGA for the next three seasons in Spain and Mexico.
According to what was announced, this alliance includes, among other assets, the rights of LALIGA EA Sports and LALIGA Hypermotion for Spain and Mexico. Always in full compliance with current regulations, these assets will allow Luckia to carry out various dissemination and promotion actions in both countries. Among them are: live events with LALIGA ambassadors, sports information on social networks, personalized official merchandise, and ticketing, both online and in physical channels.
LaLiga has signed an agreement by which it adheres to the Global Market Betting Research Service (SIGMA) of the General Directorate for Gambling Regulation (DGOJ) by which a direct channel will be established that will report any fraud committed in its area of action.
