Romanian technology and entertainment company Superbet.io has penned an official partnership with football league LALIGA.
Running for the next two seasons, Superbet.io will be the league’s official partner in Romania, and encompass a variety of promotions and activities.
"We are convinced that this collaboration will bring us even closer to our fans in Romania, and that, hand in hand, we will continue to generate a safe and responsible entertainment environment," said Jorge de la Vega, executive general director of LALIGA.
Adam Lamentowicz, chief commercial officer CEE of Superbet Group, added: "Our partnership with LALIGA is a statement of the bold ambitions we have for our sports and entertainment ecosystem.
“After we became the home of Romanian football with the SuperLiga, this exciting international collaboration will have a strong impact on the local community of fans, as LALIGA has an immense level of popularity in Romania."
