Lucky Sports will have two major activations this weekend, one in Recife and another in São Paulo. In the capital of Pernambuco, the betting house will excite the population during the marathon that celebrates 100 years of Boa Viagem Avenue, one of the most important in the city. In São Paulo, Lucky Sports, sponsor of the Martins Neto Cup, one of the largest grassroots championships in the state, will have actions with the fans this and next Sunday.
This Sunday (27), the population of Recife will gather in a marathon to celebrate the 100 years of Boa Viagem Avenue, one of the most important in the city. With support from Lucky Sports, the Centenary Race will feature special activations from the company for the participants.
The betting company will distribute visors to those present, in addition to offering a tent with massages. Those interested can receive the service through a deposit of R$ 10 on the platform.
The Centenary Race, which is expected to have about 5,000 runners, will be divided into categories of 5 km, 10 km, or 15 km. All participants who purchase a ticket will receive a kit containing a bib number, four safety pins, a chip, a bag, a shirt, and a post-race medal.
Grassroots football in São Paulo
The Martins Neto Cup, one of the largest grassroots championships in São Paulo, will hold the grand finals of the West, North, South, and East zones on October 27 and November 3. The winners will then compete in the inter-zone final, crowning just one champion.
The champion of each zone will receive R$ 30,000, while the grand inter-zone final will award R$ 110,000 to the champion and R$ 50,000 to the runner-up.
Believing in the transformative power of grassroots football and its impact on communities as a means of inclusion and development, especially for the youth, Lucky Sports is the main sponsor of the Cup.
The partnership reinforces the commitment to foster grassroots sports and give more visibility to those seeking a better future through football.
This Sunday (27), the teams “Ipanema” and “R100” will compete for the title of the West Zone, while “Lagoinha” and “Flamengo VL Maria” vie for the trophy of the North Zone.
On November 3, “Brothers” and “Millianos” will compete for the glory of the South Zone, and “Batti Fácil” and “CT Tiradentes” will battle for triumph in the East Zone.
All matches will be played at the Conde Rodolfo Crespi Stadium, field of Juventus da Moóca.
The Martins Neto Cup is held through the union of communities in search of celebrating grassroots championships and revealing talents for the future. Throughout the competitions, thousands of fans follow the teams, supporting amateur football as a platform for social transformation.
During the competitions, Lucky Sports will distribute gifts to the fans and activations to enhance brand recognition as a major supporter of grassroots football in São Paulo.
Lucky Sports is authorized to operate during the transition period to the regulated market, which begins on January 1, 2025. Additionally, it is accredited to act under the banner of Loterj, since it took over Apostou.com.
Honoring the slogan "it's much more than bet", it is increasingly present in various segments. In football, it sponsors traditional Brazilian clubs, such as Corinthians, Palmeiras (women's), Grêmio, Bahia, Ceará, Náutico, Santa Cruz, and ABC. In the entertainment market, the brand also has a strong presence in the main and largest projects in Brazil.
For Carnival 2024, Lucky Sports renewed its sponsorship with Galo da Madrugada and also with Recife Carnival, and was present at these two major events for the second consecutive year.
During the carnival period, the company was present in the main squares of Brazil. In Rio de Janeiro, highlights include the sponsorship of Bloco Cordão da Bola Preta and the Samba Schools Salgueiro and Grande Rio. In Salvador, the blocks of Ivete Sangalo, Harmonia do Samba, and Cláudia Leitte also had the presence of the brand.
In the entertainment sector, the company was present at the last two editions of Big Brother Brasil, in addition to having a strong partnership with CazéTV.
Source: GMB
