Bryam Jacquet, Director of Business Development at TaDa Gaming, discussed the company's goals and expectations for SiGMA Europe 2024 and their product offerings, including their latest "Fishing-Shooting" arcade games.
Exclusive interview.- In an exclusive interview with Focus Gaming News, Bryam Jacquet, head of business development at TaDa Gaming, shared his insights on the strategic objectives of the company for their upcoming participation at SiGMA Europe and reflected on TaDa Gaming's approach to developing market-specific products, including the introduction of "Fishing-Shooting" arcade games in Europe. He also reflected on this year's achievements and highlighted the company's efforts to expand into new regulated markets while driving player engagement through gamification.
What are TaDa Gaming's goals and expectations for SiGMA Europe?
This is our last major conference for 2024, so we are excited to end the year with such an important event and meet with clients, visitors, delegates, and colleagues at Booth 1097.
Expectations are always high for SiGMA Europe: this will be our third year exhibiting and working to foster collaboration and connect with new partners. With an anticipated attendance of 27,000 delegates and the presence of industry leaders, including our clients who will deliver keynote speeches, we also foresee good learning opportunities.
Throughout 2024 to date, we have launched close to 50 new games; we have successfully launched our trademarked series "TriLuck", "DARKREEL", and "Surge Reel"; we have designed and built a portfolio of gamification tools; and we have signed more than 20 new partnerships in Latin America and Europe. Our goal at SiGMA is to consolidate this successful growth and brand awareness, ready to enter 2025.
What products do you plan to showcase at the fair?
We have initiated an awareness campaign to introduce our "Fishing-Shooting" games in Europe. Although these games have similarities with slot machines, they also present significant differences. We will demonstrate how these appealing arcade games impact sales, player loyalty, and operator retention.
Our successful "TriLuck" series continues to resonate with players worldwide, so along with our new trademarked series, we aim to showcase these games and how they benefit operators.
Gamification, which has always been a fundamental driver of player engagement, has been enhanced with our set of tools applicable to all our slot machines. We have already generated meetings with new potential clients based on what these tools mean for business growth. However, all inquiries and visits to our booth are welcome. Meetings can still be booked in advance at business@tadagaming.com.
What goals does the company have for the rest of the year?
2024 has been a year of growth. We have reached and exceeded key performance indicators, but there is always more we can do.
Our localization capability in all our releases is unmatched, and we are promoting this fact and the positive ramifications it has had—and is having—in our successful entry into new markets.
We continue to actively grow in regulated markets; our applications for licenses and certifications are an ongoing and long-term goal. We believe we have a valid role to play in safe gaming entertainment and look forward to working with relevant authorities to ensure that all stakeholders are heard.
We still have several new game launches scheduled, more gamification products to launch, and our "Fishing-Shooting" campaign to carry out. Our goal is to continue to raise awareness of the TaDa brand as a trusted partner that drives engagement and retention.
How do the "Fishing-Shooting" Arcade games contribute to portfolio growth in markets like Europe and Latin America?
The surprise factor of these arcade games has created a significant impact. They offer genuine skill demands and challenges. This appeals to all kinds of players, but especially those coming from video games.
In Latin America, Brazil and Mexico are currently the fastest-growing markets for TaDa's "Fishing-Shooting" games. Mexico combines North American gaming habits with Latin influences, making it a uniquely interesting market. Brazil is a mobile-priority market, rapidly developing with a deep appreciation for electronic gaming and novelty, so the "Fishing-Shooting" games offer the perfect response.
Particularly, "Mega Fishing" and "Jackpot Fishing", which are long-term hits in our global top five, are very popular in the Latin American market due to their social and competitive aspects, immersive graphics, and entertainment value.
In Europe, where we face a more established and sophisticated but very crowded market, we have just launched our campaign to give an "edge" to these games. Our first regulated market is Italy, with "Mega Fishing", and the initial responses are very positive.
However, we insist that our Arcade releases are played "in addition to" and not "instead of" slot machines, and this is demonstrated by our clients' figures. Operators offering both verticals observe a higher number of rounds played in the fishing and shooting games due to the real-time/social/game design elements, but without negatively impacting active use, bets made, or rounds played on slot machines.
Offering this variety of ways to play and win along with significant diversity is definitely helping our portfolio gain followers among operators and players.
What new markets is the company considering for its expansion?
We are currently awaiting approval of our license applications to the UK Gambling Commission and the RNJN of Romania, which will increase our value in those specific jurisdictions.
The American appreciation of social games also makes the U.S. of interest to us. However, Latin America and Europe are important continents, so we still have many opportunities to increase our presence there and are actively working to expand our footprint. The year 2025 already looks very positive for TaDa Gaming.
