In this exclusive interview for GMB, Luis Traversa, the operations director of NossaBet, discusses the company's trajectory from its foundation to its expansion ambitions in the Brazilian market. He analyzes the product offerings of the platform, with a wide range of sports betting options, and the importance of the new betting law, as well as the strategies the company is adopting to ensure a safe and reliable experience for bettors. "Our current focus is on national regulation."
Games Magazine Brasil: How long has Nossabet been in the market? Do you plan to operate outside Brazil?
Luis Traversa:
NossaBet was founded at the beginning of this year and began operations in January, in the regulated market of Paraná, a pioneering state in the authorization of betting houses in Brazil.
Since then, we have worked to ensure the best experience for bettors and meet all the requirements of the Government of Paraná, including the provision of fixed service points, which is also included in federal legislation, ensuring even more security and credibility for our customers.
Regarding expansion, our current focus is on national regulation. We are pleased to be featured in the recent list published by the Betting Management System (Sigap), from the Ministry of Finance, for this transition phase, while the federal license is not issued.
We want to bring this experience gained in the state-regulated market to the entire country. We structure our business growth sustainably, step by step, respecting the laws in force in Brazil.
What are the strong products of the platform?
NossaBet offers a wide range of sports betting options, focusing on popular sports such as football, basketball, e-sports, etc. Another strong product is online gaming, which represents a new source of entertainment and leisure for people, offering a variety of options.
It is important to note that, from a social aspect, the regulation and operation of entertainment sites within a legal framework offer a safer and more controlled gaming experience, helping to combat illegal activities and promote responsible gaming practices.
How does the company view the new determinations of the sports betting law in Brazil? For example, the prohibition of bonuses, how does it change customer acquisition?
The regulation of iGaming in Brazil is a step forward, opening up a new opportunity for fun and also for the country's economy. But it is the regulation of so-called bets and also of online games that will give more security to bettors and confidence to the market. Historically in Brazil, bets are related to losses or unfair outcomes for the bettor.
Our mission, by acting and vehemently defending the regulated market, is to reach the level of games, since, like bets, they are developed with high technology, focusing on the user experience with interactive environments and constant innovation. Both industries strive to offer quality products that guarantee fun and entertainment in a responsible and safe manner.
Regarding customer acquisition, we need to work on the credibility, trust, and security of bets and online games. There are still uncertainties and misinformation that harm the sector.
We need to educate the market and Brazilians about the culture of betting and online games, so that they can separate the criminal practices involving some celebrities, as we recently saw in the national news, from the market that operates according to the law, so popular in Europe and the United States.
What are the main features that differentiate Nossabet from other sports betting platforms?
There are numerous advantages. The first and fundamental is that NossaBet already has knowledge of the regulated market and all its positive consequences for the bettor, such as security, credibility, transparency, and reliability.
In addition to executives with more than 10 years of experience in the market, we have brought the most experienced professionals to assemble a team with great knowledge in the industry. These people have worked in companies outside the country, in markets with as much competition as ours, in countries in Europe and China.
Another fundamental point is the technology used. NossaBet has a platform from Salsa Tecnologia with GLI 33 and GLI 19 certification from Gaming Laboratories International, with encryption, VPN, exclusive access, and mandatory authentication.
Regarding marketing strategies, Nossabet was the fifth site authorized by Lottopar. What comes next, where else do they want to penetrate?
With the operation consolidated in Paraná, we want to expand to all Brazilian states from January 1, 2025, with the federal license. From a marketing perspective, we want to contribute to the growth of betting behavior within a regulated market, with advantages and benefits for bettors and with restrictions and penalties for scammers.
How does the company ensure the security and integrity of the bets made on its platform?
The proliferation of scams in virtual environments has become a concern in the lives of Brazilians, who increasingly make purchases, hire services, and have fun on the internet. With this concern, NossaBet has provided a platform, from Salsa Tecnologia, with GLI 33 and GLI 19 certification from Gaming Laboratories International.
Communication is made through an encrypted channel, with the use of VPN, exclusive access, and mandatory authentication, to ensure the security and integrity of the data.
The site is secure (HTTPS), with an encryption protocol called Transport Layer Security (TLS). And the system has multiple layers of security and protection barriers, which include firewalls and an intrusion detection system (IDS), data encryption in transit and at rest, as well as continuous monitoring and immediate response to threats.
What are the most popular sports available for betting on the platform?
Football is undoubtedly the most popular sport for betting at NossaBet. Championships played this year, such as the Eurocup and Champions League in Europe, Copa América and Libertadores da América in South America are leaders in audience. The Olympics also played a leading role in the bets of Brazilians.
Does Nossabet offer any type of loyalty or rewards program for its frequent users?
Nothing is more important for user loyalty than the credibility offered by a company that operates in the regulated market in Paraná and now will expand its operation in the federally regulated market. We guarantee security and trust to bettors.
One point that the user often does not know is that we pay all due taxes on the collection, money that is reverted by the Government into public services.
Is the hiring of ambassadors and influencers in the company's plans?
Yes, it is in our plans. We have done some tests in Paraná, which generate good brand returns. We intend to study this partnership model even more, as long as everyone is in accordance with the current legislation.
We will only link our brand to people who are recognizably integrous and with projects similar to ours, of sustainable and responsible expansion within the regulated market.
Source: Exclusive GMB
