Gentoo Media has added two new websites to its portfolio, both of which have been certified by the Quality Mark Responsible Affiliates (QMRA), a compliance standard launched in February 2024 aimed at promoting responsible iGaming affiliate practices across various jurisdictions.
These new sites—Newcasinos.com/sv for the Swedish market and Newcasinos.com/de for the German market—will undergo QMRA compliance reviews to meet responsible advertising guidelines.
QMRA is an international extension of the Dutch Keurmerk Verantwoorde Affiliates (KVA), a quality mark focused on responsible iGaming affiliate operations.
The addition of these new sites aligns with Gentoo's broader corporate strategy, which earlier this year adopted QMRA as an official company policy—a decision linked to the certification's ability to enhance consumer trust and maintain strong relationships with operators and regulatory bodies.
The program's regular compliance reviews also provide an additional layer of oversight for Gentoo's expanding product portfolio.
With this in mind, Gentoo's newly listed QMRA sites will now undergo QMRA compliance checks to confirm adherence to these standards.
Related news: Recently, QMRA announced that it has extended its affiliate compliance quality mark to Italy, meaning that affiliates registered in the region can now join the organization.
