Superbet Brasil has partnered with Fluminense and São Paulo for a campaign supporting Pink October, a global awareness campaign on the importance of early diagnosis of breast cancer, transforming the teams' jerseys into scarves for female fans undergoing treatment. The event featured appearances by Gum, the two-time Brazilian champion defender for Tricolor, and Zetti, representing the São Paulo club.
They recorded inspiring messages for the delivery of the personalized scarves to the fans. Dubbed "Scarf of Hope," these exclusive and limited accessories, made with patterns inspired by the original jerseys of the club idols, will be available for purchase starting this Wednesday (10/30), exclusively at the official online store of Fluminense, through the website www.loja.fluminense.com.br.
All profits from the sales will be donated to FEMAMA (Brazilian Federation of Philanthropic Institutions Supporting Breast Health), which has been influencing the formulation of public policies to ensure better access and quality in the diagnosis and treatment of breast cancer for the population for 18 years.
“The initiative of the Scarf of Hope aims to show how the passion for heart teams helps fans who are going through difficult times, such as cancer treatment, and we illustrate this passion through the scarves made from São Paulo and Fluminense shirts. The action gains extra weight with all the profit from the sale of these scarves being donated to FEMAMA,” highlights Patrícia Prates, Marketing Director of Superbet Brasil.
"The involvement of all sectors of society is crucial to provide reliable and quality information about breast cancer to all women. The Scarf of Hope symbolizes the support and shelter necessary for our women to turn the tide in their oncological journeys," emphasizes Mely Paredes, Communication Coordinator at FEMAMA.
Pink October in Brazil
One of the institutions responsible for introducing the Pink October campaign in Brazil in an organized manner, FEMAMA has transformed the movement into a national initiative of great reach, promoting awareness and encouraging early diagnosis of breast cancer.
The first official campaign of the Federation, in 2008, included lighting the Christ the Redeemer in pink. Over the years, FEMAMA has implemented other historic campaigns, such as: “Do it for me,” from 2011, which also addressed people living with women, to encourage early diagnosis through screening tests.
In 2024, the aim is to intensify dialogue with society, further expanding access to information about breast cancer through culture, art, and sports.
Source: GMB
