Betsul, one of the betting houses in the process of regulation in Brazil, expands its team of stars with the arrival of Zé Eduardo as an influencer. Popularly known as Bocão, the Bahian journalist, who has a solid career in radio and TV, will strengthen the company's communication with the public through exclusive content for social networks and presence at events.
“It is a great joy to be part of the Betsul team. Being close to people is something I value a lot, and this partnership is an incredible opportunity to connect even more with my audience, bringing a bit of my experience to the universe of betting, always with a lot of responsibility and transparency,” he states.
Bocão started his career in radio in 1988, and stood out as an anchor of successful TV programs, being a reference in Bahian journalism. Currently, he hosts the program “Bahia no Ar” on Rádio Metrópole, and presents “Balanço Geral” on Record Bahia. In addition, he is the founder of BNews, one of the main news portals in Bahia, with more than 14 years of operation.
“The arrival of Bocão represents an important moment for us. He is an experienced communicator, with an authentic connection with the public, and we believe that this partnership will allow an even closer approach with the customers from the Northeast. Our goal, as pioneers, is to offer relevant content and create a betting community that shares the values of trust and credibility,” states Mateus Rosa, marketing manager of the institution.
Besides the presenter, Betsul includes other prominent names in the entertainment sector in its team of influencers, such as Joy Abreu, Alex Lopes, Bob Estrela, and Rafaela Matarazzo, expanding the company's presence in the betting market with a diversity of profiles that connect the institution to the Brazilian public.
Regulation of the sports betting market
As one of the companies to request a license for the Betting Management System (Sigap), Betsul reinforces its commitment to legality and safety in betting operations in Brazil. Thus, the betting house is able to continue operations until January 2025. “We are following the norms and requirements that are fundamental to promote a safe and responsible betting environment,” highlights Andréia Oliveira, operations director of Betsul.
A reference in the betting market, Betsul was created in 2019, being the first betting house in national territory to win the RA1000 seal from Reclame Aqui. The company offers full support 24 hours a day to always ensure the best experience for its players, in addition to maintaining initiatives that prioritize conscious gaming. By registering on the site, for those over 18 years old, the player has access to a wide range of sports and national and international competitions, casinos, live casinos, e-sports, and instant games.
Learn more at https://www.betsul.com/. SPA/MF. Authorization Process No. 029/2024.
Source: GMB
