The SBC Summit Latinoamérica will take place at the Seminole Hard Rock Hotel & Casino in Miami, from October 29 to 31.
Press release.- As digital platforms increasingly dominate industry discussions, it is important not to overlook the major transformations occurring in traditional sectors such as lotteries and land-based casinos.
The upcoming edition of SBC Summit Latinoamérica presents a unique opportunity for 4,000 delegates to explore these transformations, understand changing player behaviors, and gain insights that can help them modernize their offerings through the specialized session “Lotteries, Casino and Online Gaming”.
The session is scheduled for Thursday, October 31, the last day of the leading gaming and betting event in Latin America, which will be held at the Seminole Hard Rock Hotel & Casino in Miami.
Attendees can expect a series of debates, including key findings from the recent Copa América, and its potential to enhance customer engagement, strategies for lottery operators to attract younger audiences, an exploration of the rapidly growing Brazilian lottery market, and much more.
In this regard, Rasmus Sojmark, CEO and founder of SBC, said: “Lotteries and land-based casinos have long been the foundation of our industry. While it is natural for much of the focus to now be on new digital products and services, we must not overlook the huge potential for innovation in these well-established sectors”.
“The upcoming session ‘Lotteries, Casino and Online Gaming’ will shed light on the impressive success these verticals continue to enjoy, helping attendees discover new ways to unleash their potential, drive growth, and increase engagement,” he added.
The session will open with the session titled “Converging Worlds of Online Gaming, Sports Betting, and Land-Based Casinos,” which will examine the influence of online platforms on the gaming market in Latin America.
With the participation of experts Jhon Mario Giraldo (president of the Board of Directors of CORNAZAR), Fernando Ortega (executive director of Lottofy), Arturo Chaltelt (Business Development Manager for Latin America, EveryMatrix), Juan José Mantese (director for Latin America, MeridianBet) and moderated by Natalia Torres (senior commercial manager of Evolution Gaming), the panel will analyze the performance of casino operators, sports betting, and multi-brand as more countries regulate online gaming along with sports betting.
The debate will also address how brands can secure market share and whether the industry will witness ongoing merger and acquisition activity in this evolving landscape.
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The panel titled “Copa América 2024, Insights and Learnings” will delve into the key findings of the 2024 tournament. With the participation of industry specialist Ignacio Iturraspe (Sales Director of StatsPerform), the debate will address how operators leveraged the tournament to create unique betting markets and attract new customers, and strategies for offering engaging content.
Additionally, the panel will cover the impact of the tournament on the performance betting of players and teams, and how these insights can be applied to enhance player engagement.
Subsequently, the panel titled “Digitization of Lotteries: Modern Focuses to Maintain Competitiveness” will offer delegates optimal strategies to modernize lotteries. During this panel, industry experts will explore how Latin American lotteries can leverage cutting-edge technologies, digital platforms, and artificial intelligence to transform their operations and enhance player experiences.
The debates will cover the latest trends and innovations shaping the lottery sector, the role of artificial intelligence in enhancing security and analysis, the transition of lotteries to digital platforms, and the use of data-driven strategies to attract and retain players.
To conclude the session, the panel titled “Lottery Keys: Analyzing the Brazilian Lottery Markets” will explore the local market. Expert speakers Wesley Cardia (former president of the National Association of Lottery Games —ANJL—), Ana Clara Barros (director of Legal Affairs at Sorte Online), Adriana Ferreira Tavares (senior associate at TozziniFreire Advogados), Filipe Rodrigues (founder of the Sports Management Institute —IGE—) and moderator Thiago Balieiro (vice president of Compliance and People at Sorte Online) will discuss the emergence of new state and municipal lotteries in Brazil and examine the market challenges.
Workers claim that if the new Regulation of Games and Betting of the Foral Community is approved, gaming halls will be at a competitive disadvantage against bingos.
Spain.- Workers from the gaming halls of Navarre grouped in the Union of Gaming Hall Workers (UTSAJU), have requested an urgent meeting with the president of the Foral Community of Navarre, María Chivite, due to the potential loss of more than 100 jobs due to a decree that, they argue, has not been agreed upon with anyone.
This concerns the future approval of the Foral Decree by which the Regulation of Games and Betting of the Foral Community of Navarre is approved. As a result, a large number of sector workers in Navarre will lose their jobs due to a decree that the regional government has pushed forward without negotiation or information to the workers, and which requires gaming halls to close at 00:30h while allowing their competitors, the bingos, to remain open until 03:00 in the morning when until now both gaming halls and bingos have authorization to have equivalent hours, until 03:30h.
Carlos Alejandro Sola, spokesperson for UTSAJU of Navarre, believes that the current closing time for both types of premises should continue to be maintained, and has recalled that “the gaming report of the Foral Community indicates that only 0.63 percent of the more than 1,500 inspections carried out in gaming halls have ended with some irregularity”. Moreover, the spokesperson for UTSAJU in Navarre has warned that with this measure, much tax revenue for the Foral Community will be lost.
See also: ANESAR warns about the negative consequences of the Gaming Law of Navarre
