Companies seek to engage fans through activations and campaigns.
Spain.- LALIGA announced a partnership with Sportsbet.io "to increase fan engagement." Through the collaboration, the companies aim to bring exclusive offers, prizes, and special content to football fans.
Jorge de la Vega, General Business Manager of LaLiga, said: "We are excited to announce this partnership with Sportsbet.io, a brand that shares our vision of pushing the boundaries of fan engagement and innovation within sports."
"Together, our goal is to offer new and dynamic experiences to our fans, providing them with new ways to interact with the passion and excitement that define LALIGA. This collaboration marks an important step in our strategy to connect with global audiences and continue growing our international presence," he added.
For his part, Alex Haig, director of Sportsbet.io, said: "The launch of this partnership with LALIGA underscores our commitment at Sportsbet.io to offer the best possible experience to our players, going the extra mile to put them at the center of the action. We have much more planned together with LALIGA, so stay tuned to this space."
See also: Betting house sponsorships in football: Yaass Casino becomes sponsor of Club Atlético de Madrid
On the other hand, at the beginning of October, the president of Luckia, José González, and the president of LALIGA, Javier Tebas, signed a deal that joins Luckia as an official partner of LALIGA for the next three seasons in Spain and Mexico.
According to what was announced, this alliance includes, among other assets, the rights of LALIGA EA Sports and LALIGA Hypermotion for Spain and Mexico. Always in full compliance with current regulations, these assets will allow Luckia to carry out various dissemination and promotion actions in both countries. Among them are: live events with LALIGA ambassadors, sports information on social networks, personalized official merchandising, and ticketing, both online and in physical channels.
LaLiga has signed an agreement by which it adheres to the Global Market Betting Research Service (SIGMA) of the General Directorate for Gambling Regulation (DGOJ) by which a direct channel will be established that will report any fraud committed in its area of action.
During the anniversary of the entity, Teófilo Tabar referred to the complicated situation facing the industry in the Dominican Republic.
Dominican Republic.- In the framework of the 142nd anniversary of the National Lottery, its general administrator, Teófilo “Quico” Tabar, spoke about the delicate situation facing the lottery industry in the country and asked that the entity be given more powers to control illegal betting shops.
In that sense, during his speech, the official said that the National Lottery needs to be granted powers to apply sanctions administratively, albeit provisionally, to the sector of betting shops and electronic lotteries.
And he added: "Unfortunately, there are advisors and officials who are more concerned about the so-called compliance with due process than the serious offenses, non-compliances, and illegalities committed in that sector to the detriment of the State and themselves."
Also, Tabar explained that this institution lost the power to regulate betting shops, as these powers were transferred to other government agencies.
In his speech, he said that by losing the powers to regulate and supervise lottery betting shops, the Lottery has been reduced to practically managing draws, without effective control over the sales points that proliferate in the territory. This fragmentation is compounded by the six electronic lottery concessionaires that conduct daily draws and manage part of the betting shop ecosystem, which deepens the dispersion of the sector.
See also: Tax reform in the Dominican Republic: they assure that the new gambling tax will increase illegality
Facing this situation, Tabar pointed out that President Luis Abinader proposed the idea of unifying the regulation of gambling under a single entity, either by creating a General Directorate of Gambling and National Lottery or by returning those powers to the National Lottery itself.
The bill, which is in its final phase, seeks to centralize the regulation of gambling. However, Tabar admitted that the process has faced challenges, due to the existence of various bill proposals driven by different actors, such as the Ministry of Finance and betting shop owners. These divergences, he said, have complicated the progress of the project, although he remains optimistic about its approval.
For the official, it is difficult to understand the need to give "unnecessary turns to processes that complicate and give rise to confusion and bad thoughts." For him, these are part of a tradition dragged and entrenched in bureaucracy, which, in his opinion, have not yielded good results and to which he is resistant.
Tabar shared that he is in deep reflection about his continuity in office. He admitted that his work in the gambling sector, an area that he does not find entirely pleasant, was marked by resistance to bureaucratic practices that he considers counterproductive. "I reflect on whether this resistance makes me an obstacle to the development of the process," he confessed, leaving open the possibility of making significant decisions about his professional future.
The administrator also dedicated an emotional thank you to President Abinader for trusting his experience and giving him the opportunity to serve the country, despite his advanced age. He also expressed his gratitude to the members of the Advisory Council of the National Lottery for their selfless commitment. "Thank God for allowing me to stand firm in the right to dissent with respect," he concluded.
