Through this new agreement, the Hard Rock Bet brand, owned by Hard Rock Digital, will leverage the new Odds Feed+ product from Kambi.
Press release.- Kambi Group has reached a historic agreement with Hard Rock Digital, one of the leading sports betting operators in the U.S., to provide its Odds Feed+ solution to the operator's multi-state brand Hard Rock Bet, which is available in eight U.S. states, including Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
Thanks to this collaboration, Kambi will provide Hard Rock Bet with its complete range of odds, for both pre-match and live betting, with odds that will uniquely benefit from the power of Kambi's "turnkey" solution for bookmakers as well as Kambi's artificial intelligence trading division, Tzeract. Hard Rock Bet is expected to launch with Kambi's Odds Feed+ in the fourth quarter of 2024.
The complete library of Kambi's odds is delivered through a single API integration, giving operators the ability to create their own custom Odds Feed+ package, with the freedom to review on demand. Hard Rock Bet will initially offer a selection of Kambi's global sports odds, however, the flexibility of Kambi's single API provides Hard Rock Bet with the ability to add additional international or American sports as needed.
The collaboration with Hard Rock Digital marks a significant milestone in Kambi's long-term strategy. The partnership has great potential to become a significant revenue source for Kambi, depending on the scope of additional services that Hard Rock Digital adopts in the coming years.
Werner Becher, CEO of Kambi, stated: "This Odds Feed+ partnership with Hard Rock Digital represents another significant step forward for Kambi. The agreement is based on the strategy that Kambi established 18 months ago to leverage our position as a leading global provider of sports betting with the offering of standalone products that uniquely benefit from our turnkey sports betting solutions. Hard Rock is one of the leading sports betting operators in the U.S. and precisely the kind of prestigious partner we were targeting as part of this modularization approach."
Zornitsa Boncheva, Regional Director for Italy at EGT, stated that the company's casino content is now available to visitors of "some of the most prominent gaming platforms in Italy."
Press release.- EGT Digital has announced a new partnership with the popular aggregator Microgame. Thanks to this new agreement, the Bulgarian provider's jackpot bestsellers "Clover Chance" and "High Cash" are now available to customers of Lottomatica and Goldbet. Both websites are part of the Lottomatica Group, a market leader.
Zornitsa Boncheva, regional director for Italy at EGT, commented: "The collaboration with Lottomatica Group in the online sector is a logical continuation of our fruitful collaboration with them in the land-based and VLT niches and is a great success for us."
