The new ebasketball quotas from Kambi Group's eSports division create an all-in-one solution for operators looking for always available betting content for basketball fans.
Press release.- Abios, part of Kambi Group, has launched a complete ebasketball odds feed with accompanying statistics and real-time streams, creating an all-in-one solution for betting houses looking to offer continuous content for basketball fans. It is based on Abios's partnership with the betting content and data provider BETER.
Esoccer became one of the most bet-on verticals on the Kambi network following the launch of the Abios odds feed, and to capitalize on its success, Abios has launched ebasketball, based on the ESportsBattle tournaments owned by BETER. Ebasketball will be added to Kambi's comprehensive eSports betting options, as well as directly from Abios as part of its extensive eSports portfolio.
With over 3,000 monthly events, ebasketball offers a digital counterpart to the NBA and other major basketball leagues. It provides consistent content for operators, allowing them to offer engaging 15-minute matches in NBA2K during the off-season and between high-profile games.
Abios's all-in-one solution for ebasketball includes an odds feed, statistics, and real-time streams, enabling users to stay on-site to consume the content.
Thanks to the collaboration with BETER, Abios's highly automated odds system allows for greater market efficiency and uptime, while minimizing betting delays. To account for extreme cases and add the "human touch," a team of experienced operators from around the world monitors Abios's odds 24/7.
Anton Janér, CEO and founder of Abios, stated: "Seeing the popularity of esoccer among our partners, we are thrilled to create a similar solution for ebasketball. With its easy-to-understand nature and appealing gameplay, we are confident it will help betting houses attract and retain followers of major basketball leagues and fill gaps in the seasonal sports calendar."
Chuck Robinson, Chief Revenue Officer of BETER, said: "Fast-paced eSports competitions are increasingly vital for operators looking to fill gaps in their offerings, providing new opportunities for both acquisition and retention, and meeting the demands of the growing audience of Millennials and Gen Z."
"The key to delivering an immersive betting experience lies in reliable data and high-quality, accurate odds. BETER's role as a trusted provider of live data, 24/7 streaming, and odds for eSports is further highlighted by our long-term collaboration with Abios. By leveraging our ESportsBattle tournaments, Abios is enhancing its offering, providing attractive and high-value experiences for its operator partners. This ebasketball content launch is set to be a great success for both BETER and Abios."
