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George Merodoulakis, Campeón Gaming: Harnessing AI to improve personalisation

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Reinforcing its dedication to delivering a top-tier event experience, the upcoming SBC Summit Latinoamérica will host 4,000 delegates for exclusive networking opportunities, including an unforgettable night at the iconic Chase Stadium, home to Inter Miami.

Taking place at the Seminole Hard Rock Hotel & Casino from 29-31 October, the event will offer delegates the opportunity to explore cutting-edge industry innovations on the show floor, deepen their expertise through an extensive conference program, and build valuable connections with key industry stakeholders during daytime and evening networking events.

Rasmus Sojmark, CEO & Founder of SBC, remarked, “At SBC, we firmly believe that connections are the cornerstone of success, which is why networking has become one of the most valued aspects of our events.

“In the past, we’ve hosted networking events at iconic venues such as Benfica Stadium in Lisbon, Hard Rock Stadium, home of the Miami Dolphins and Red Bull Arena, home of the New York Red Bulls. Is it always necessary to rent an entire stadium? Perhaps not. But does it help our attendees feel valued and taken care of? Absolutely.”

Across the two core days of the event, delegates will have numerous opportunities to participate in daytime networking sessions. On Wednesday, 30 October, from 10:00 to 11:00, attendees are welcome to join the GGW breakfast at the F60 Refreshment & Lounge. Moreover, from 16:00 to 17:00, attendees can enjoy complimentary drinks at the ‘Networking Drinks Sponsored by IGP,‘ hosted at the IGP Booth (E50). On the final day, Thursday, 31 October, delegates are invited to the Networking Bar & Lounge (D40) from 15:00 to 16:00 for the ‘Networking Drinks Sponsored by Abelson Info.’ 

In addition to these dedicated industry meet-ups, the show floor will also feature a plethora of dedicated networking spaces for delegates to utilize for their own networking purposes.

Dedicated networking facilities include:

At the end of each day, attendees will have the chance to join exclusive evening networking events at prime locations across Miami. On Tuesday, 29 October, the official ‘Opening Party’ will feature a live DJ set, complimentary drinks, and canapés. Sponsored by Hub88, EveryMatrix, and Amusnet, the event will be held at the Daer Day Club from 7:00 PM to 1:00 AM.

On the evening of Wednesday, 30 October, delegates will have the exclusive opportunity to visit Lionel Messi’s home ground by attending the ‘Official Party’ at the Chase Stadium in Miami. Sponsored by Sportingtech, Betcris, and Pay4Fun, the event will run from 7:00 PM to 12:00 AM, offering attendees live entertainment, music, and complimentary food and drinks.

The event will conclude with the Halloween-themed, ‘Spooky Closing Party,’ hosted at Entice within the Seminole Hard Rock Hotel & Casino. From 9:00 PM to 2:00 AM, delegates can celebrate the final night of SBC Summit Latinoamérica with a live DJ set and complimentary drinks.

Additionally, the concluding evening will feature the final edition of the ‘SBC Awards Latinoamérica,’ a separately ticketed event held at the Terrace Ballroom, Seminole Hard Rock Hotel & Casino, from 7:00 PM to 11:00 PM. This prestigious event will honor the outstanding achievements of top brands and individuals across the industry, complemented by an exclusive champagne reception and a three-course meal.

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Please note that a separate ticket is required to attend the SBC Awards Latinoamérica ceremony. You can find the available table and ticket options here.

For groups of three or more, you can purchase the Group Pass gaining you access to both days of SBC Summit Latinoamérica for the discounted price of $400 per person.

Additionally, operators and affiliates can apply for free passes to the event. If you are an operator, you can apply for a free pass here, if you are an affiliate, you can apply for a free pass here.  

You can keep up-to-date with the latest news, speakers & exhibitor additions, and conference content by subscribing to the bi-weekly SBC Summit LinkedIn Newsletter.

Personalisation was a key theme throughout the three days of SBC Summit Lisbon and that was no different for Campeón Gaming.

Speaking to Danny Lee, the group’s CCO, George Merodoulakis, outlined Campeón’s own journey towards personalisation for players.

“It starts from customisation, then localisation and then personalisation,” he explained. 

“AI tools and CRM tools that we have in place are helping us to track customer preferences and adjust our offerings, whether it’s content or marketing. Our aim is to be the best of the crop out there when it comes down to personalisation.

Merodoulakis added that he believes AI will play a “significant role” in the development of the igaming industry as it can help operators “stay ahead of player needs and cater for them” which ensures that “players get what they want when they want it”.

Elsewhere in the interview, filmed at SBC Summit Lisbon, Merodoulakis also spoke about some of Campeón’s plans for the future and the products that it is working on.

He said: “We are working on different fronts content-wise, feature-wise and data-tracking-wise.

“With regards to content, we are embracing all new trends, so crash games and new table games are coming through the pipeline. [Also], new features on the website and technology, such as Buy Bonus, are coming through and we are bringing new in-play functionality.

“With regards to innovation, we are embracing it and we’re all for it, trying to address customer needs faster than they arise.”

A growing trend in the industry is crypto casinos and Merodoulakis confirmed that Campeón Gaming has its own potential plans to develop a crypto casino, however, he was unable to provide a timeframe of when he expects it to be launched on Campeón’s platform.

To hear more about Campeón Gaming’s journey to personalisation, use of AI and plans for the future, click HERE to watch the full video. 

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