Now, with this product, Italian operators can ensure revenue growth and player retention. Prominent sports betting and iGaming software provider Altenar has unveiled a new iteration of its highly sought-after Bet Builder product, meticulously customized for the Italian sports betting segment.
With Bet Builder functionality growing in popularity worldwide, Altenar’s latest innovation addresses Italy’s specific regulatory framework, empowering its operator partners to enhance their offerings and better engage users while remaining compliant.
The revamped Bet Builder enables bettors to combine multiple markets within a single event, with selections that remain independent of one another. This flexibility allows users to create personalized wagers with enhanced odds, unlocking the potential for more significant payouts.
Particularly popular in football, Altenar’s Bet Builder supports markets such as match results, correct score, total goals, corners, cards, and various player props. This feature provides bettors with the freedom to focus on the markets that matter most to them, enriching the betting experience and fostering higher user retention.
As well as football, Bet Builder will be also available on major U.S. sports, including basketball (NBA), American football (NFL), ice hockey (NHL), and baseball (MLB) in the near future.
To ensure optimal performance, Altenar leverages premium data feeds that enhance the number of available markets and deliver faster odds updates. Additionally, its comprehensive trading support and risk management systems monitor Bet Builder closely, safeguarding operators against the risks associated with high-payout potential.
Francesco Papallo, Regional Director for Italy at Altenar, commented: “We have developed the Bet Builder feature for several years, and it is used in many countries. However, it was our goal to also offer it to our Italian operators who, thanks to this product, can ensure player retention. This solution demonstrates how Altenar is a high-level technological partner that can guarantee long-lasting associations and constant growth in various aspects.”
