In partnership with NeoPollard Interactive, the West Virginia Lottery has launched its new ilottery programme iPlay, powered by the company’s ilottery 360 solution.
The NeoSphere platform is at the heart of the solution, which manages the iPlay programme and offers popular games, such as Powerball, Mega Millions and Lotto America, along with convenient features such as Quick Pick, auto-renewal subscriptions and favourite numbers.
Players can enjoy a variety of games from the NeoGames Studio, like VIP Platinum, Underwater Treasures, and Queen of Diamonds. The programme will regularly introduce new games, including titles from the Pollard Digital Games Studio that will be added by the end of the year.
NeoPollard Interactive is jointly owned by Pollard Banknote and Aristocrat Interactive,
With the launch of iPlay, the West Virginia Lottery is also unveiling its new omnichannel PlayON loyalty program. Provided by Pollard Banknote through the NPi joint venture, PlayON gives players the opportunity to earn points for in-person and online purchases or by completing activities online for access to exclusive second chance promotions and a variety of exciting rewards.
Anyone who registers for an iPlay account will be automatically enrolled in the PlayON programme; however, players who prefer purchasing tickets at local retailers can also sign up and enjoy the benefits of the loyalty programme.
John Myers, director of the West Virginia Lottery, said: "We are incredibly excited about this new chapter of playing lottery games in West Virginia. The iLottery programme provides convenience for those who like to play online and allows players to participate completely from the comfort of their homes.
“We are happy to also introduce our new loyalty programme and are thrilled to be the first state to unveil a brand-new iLottery platform, loyalty program, and website, all concurrently.
“We are extremely proud of our team as they have worked diligently to prepare for this launch. Not only will iLottery help generate revenue for the state with all proceeds going towards helping seniors and veterans, education, and tourism, but it will also help improve sales at our brick-and-mortar retailers as they partner with PlayOn. We are anxiously awaiting the fun but want to stress the importance of playing responsibly and in a safe manner."
