Recently, Samba Digital published a report that quantifies and qualifies the audience of the main iGaming operators in Brazil. From the analysis of the results obtained, the idea emerged to explore how the regulated media market can contribute to the qualification of the audience of companies in the sector.
It is important to emphasize that we are dealing with a significant audience. Just the top 10 sites with the highest traffic in Brazil accumulated more than 555 million accesses last September.
To put it in context, the total audience of all sites related to Globo.com reached 830 million visits in the same month, according to the Similar Web platform.
An interesting observation made by Samba Digital during the analysis of the data from the report is the immense potential for growth of qualified traffic in the sector.
The so-called bounce rate, or rejection rate, of the 10 most relevant sites is at 41.5%. In an ideal scenario, with a qualified audience, quality sites usually have rates below 30%.
Furthermore, it is possible to perform an analysis on the average duration of visitors' stay. We observe that, while some operators prioritize ease and clarity in navigation, others focus on retaining visits.
What becomes evident is that there are several sites that present a high interaction time per visit, but also record a high rejection rate. This suggests that, in addition to reducing the average rejection rate, these sites have the potential to improve the average navigation time per user, surpassing current indicators.
Finally, it is essential to highlight that there is a wide margin for improvement of qualitative audience indicators in the segment, especially with the legitimacy of media operations adapted for the Brazilian market, combined with solid audience acquisition strategies by the operators.
In this context, Samba Digital positions itself as a full-service marketing agency with global operations, capable of supporting initiatives in this business sector.
"Contact us and discover how we can assist in the development and management of your marketing and audience acquisition strategies", invites Samba Digital.
Source: Samba Digital / GMB
