The Brazilian online sports betting market is growing. With regulation in 2025 and the popularization of digital platforms, social media has become the ideal field to reach sports fans and convert this passion into profit. "But beware: the scenario is complex and requires specialized knowledge to av
The 2024 balance shows growth compared to the same period in 2023.Brazil.- In a study conducted by an agency specialized in sports marketing, igaming, and "data analysis", Samba Digital, data on the performance of the official profiles of the main sports betting houses in Brazil on Instagram were pu
The engagement of official profiles of sports betting companies on Instagram has declined for the fifth consecutive month, closing December with 3.83 million interactions. This figure is the lowest recorded in 2024. Esportes da Sorte leads the ranking, while Reals Bet was the company that gained the
Samba Digital uses data and analytics to help iGaming operators plan, execute, and evaluate marketing strategies, offering insights into social networks, sponsorship effectiveness, and ROI. In an exclusive interview with GMB, Camila Cunha, iGaming manager, highlights how companies can leverage appr
Betano, a major sports betting platform, sought to increase its brand visibility and resonate among football fans in Brazil. With the sponsorship of the Brasileirão and the Betano Cup in the country, the company aimed to leverage the passion of sports enthusiasts through an influencer marketing stra
Recently, Samba Digital published a report that quantifies and qualifies the audience of the main iGaming operators in Brazil. From the analysis of the results obtained, the idea emerged to explore how the regulated media market can contribute to the qualification of the audience of companies in the
The monthly report developed by the marketing agency Samba Digital, which analyzes the performance of the official Instagram profiles of more than 150 betting houses in Brazil, revealed that Esportes da Sorte stood out by accumulating 2.1 million engagements in September. According to the report fro
The regulation of sports betting in Brazil represents a significant milestone for consumers and companies in the sector. In this scenario, the marketing agency Samba Digital stands out for its ability to adapt strategies to the specific needs of operators. This article explores its role, addressing
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