During a week full of automotive activations in São Paulo, Betano Racing gathered Felipe Massa, brand guests/clients, and influencers for a kart race at the Granja Viana karting track. The participants were surprised by the presence of the professional driver.
In a disguised manner among the guests, Massa entered the grid and started from the last position without the group's knowledge. By the first lap, he had already overtaken all the participants.
In total, the two heats brought a lot of excitement to the participants, who only became aware of Massa's presence during the awards ceremony, when his identity was revealed, thus surprising the motorsport fans present.
The 12 guests received custom-made racing suits and helmets, as well as a premium kit for each, also including special bonuses. Among the influencers present were Luana Zucoloto, Yan Pinheiro, Laís Souza, and as the host of the event, Gugu Tricolor. The action was carried out in conjunction with ALOB Sports, a partner agency of Betano.
“It was very fun to participate and see the reaction of all the influencers and clients when I took off the helmet and they discovered that I was racing with them. I congratulate Betano for the event and also thank them for the invitation and the ongoing partnership,” said Felipe Massa.
Betano Racing also featured the famous champagne shower on the podium, autographs, and a chat with the professional driver, who continues to lead in the Stock Car championship.
Betano, one of the largest sports betting houses in Brazil, is a brand designed to offer excellent experiences through its platform, available on desktop, laptop, tablet, mobile, and Android app. It is operated by the Kaizen Gaming group, headquartered in Greece, present in 17 countries, and with over ten years in the sports betting market.
In Brazil, it sponsors Atlético Mineiro and holds the naming rights for competitions such as the Brasileirão Betano and Copa Betano do Brasil.
Additionally, it is present in Europe and South America, with Porto, Benfica, and Sporting (Portugal), Aston Villa (England), Melgar (Peru), in the Torneo Betano and Copa Betano (Argentina), as well as teams in Greece, Cyprus, Czech Republic, and Romania.
This year, it sponsored the Copa América and Euro2024, and currently, it is the official global sponsor of the UEFA Europa League and the UEFA Conference League.
Source: GMB
