During a week full of automotive activations in São Paulo, Betano Racing gathered Felipe Massa, brand guests/clients, and influencers for a kart race at the Granja Viana karting track. The participants were surprised by the presence of the professional driver.
In a disguised manner among the guests, Massa entered the grid and started last without the group's knowledge. By the first lap, he had already overtaken all the participants.
In total, the two heats brought a lot of excitement to the participants, who only became aware of Massa's presence during the awards ceremony, when his identity was revealed, thus surprising the motorsport fans present.
The 12 guests received custom-made racing suits and helmets, as well as a premium kit for each, also including special bonuses. Among the influencers present were Luana Zucoloto, Yan Pinheiro, Laís Souza, and as the event host, Gugu Tricolor. The action was carried out in conjunction with ALOB Sports, a partner agency of Betano.
“It was very fun to participate and see the reaction of all the influencers and clients when I took off the helmet and they discovered I was racing with them. I congratulate Betano for the event and also thank them for the invitation and the ongoing partnership,” said Felipe Massa.
Betano Racing also featured the famous champagne shower on the podium, autographs, and a chat with the professional driver, who is currently in first place in the Stock Car championship.
Betano, one of the largest sports betting houses in Brazil, is a brand designed to offer excellent experiences through its platform, available on desktop, laptop, tablet, mobile phone, and Android app. It is operated by the Kaizen Gaming group, headquartered in Greece, present in 17 countries, and with more than ten years in the sports betting market.
In Brazil, it sponsors Atlético Mineiro and holds the naming rights for competitions such as the Brasileirão Betano and Copa Betano do Brasil.
Additionally, it is present in Europe and South America, with Porto, Benfica, and Sporting (Portugal), Aston Villa (England), Melgar (Peru), in the Betano Tournament and Betano Cup (Argentina), as well as teams in Greece, Cyprus, Czech Republic, and Romania.
This year, it sponsored the Copa América and Euro2024, and currently, it is the official global sponsor of the UEFA Europa League and the UEFA Conference League.
Source: GMB
The government of the state of São Paulo promoted an auction this Friday (1st) for the dispute of the concession of the state lottery service. For R$ 600 million, the Winning Bet consortium, led by the Portuguese SAV Participações, will be able to explore the service physically or virtually, in the prognostics (such as sports betting) and instant (such as scratch cards) modalities for the next 15 years.
The European consortium won the concession in a fierce dispute, with an offer of R$ 600 million, corresponding to 130.15% above the established minimum bid of R$ 260.7 million.
The group defeated the SP Loterias Consortium, led by IGT Global Services Limited, an Italian group with shares traded on the New York Stock Exchange, which already operates the state lottery of Minas Gerais.
The forecast is that the lottery will generate R$ 3.4 billion in revenue for the state government over the next 15 years. According to the Secretary of Partnerships and Investments of the state, Rafael Benini, the government will keep 35% of the gross operational revenue throughout the concession. The money collected will necessarily be reverted to public health.
The governor of the state, Tarcísio de Freitas, stated that the entire amount of the grant will go to two hospitals in the interior of the state. “In addition to the fixed grant, we become partners in the business and start to earn part of the revenue. The more you [winners] perform, the more the state earns. And the forecast is a gain of R$ 3.4 billion over the contract period,” commented Tarcísio.
The dispute already started with high premiums. The first offer from the SP Loterias Consortium was 86.63% higher than the minimum bid stipulated by the government. The Winning Bet, which later became the winner, started behind, with a premium of 78.36%, but managed to reverse during the live-voice dispute - a modality in which offers are made verbally.
The project establishes 31 exclusive units and more than 11,000 non-exclusive points for lottery outlets throughout the Paulista territory.
Control mechanisms
The concession of the SP State Lottery requires the development of a compliance plan to prevent money laundering and other misconduct in betting. It also provides for control mechanisms. Among them, a form of self-exclusion for users.
"This means that, if a person informs on the site that they do not want to play for 30 days, the portal is blocked for the profile during that period," explains the president of the Paulista Company of Partnerships (CPP), Edgard Benozatti Neto.
Rights of the winning consortium and vice
The Winning Bet will be able to explore the service physically or virtually. The company will not be obligated to offer all game modalities because it will have to assume the responsibilities and risks of the business, according to the contract parameters.
Two game modalities have been defined: the instant and the prognostics. In the instant modality, the bettor knows the result immediately, like the scratch card, when the bettor just checks the predetermined result.
The prognostics modality is divided into four systems: specific, numeric, sports, and passive. In the specific and numeric, the bettor chooses and hopes to hit the largest number of
numbers drawn, like in Mega-Sena.
The sports modality is made in relation to bets on football games, like the famous “pools”. As the prize is distributed among the winners, the amount received will be greater if the bettor chooses a result with fewer adherences.
Bets are not included in the package. The same happens with modalities not regulated or prohibited by law, such as casino and bingo.
Rules and obligations
The concessionaire must follow the laws of betting, such as preventing minors from playing, keeping physical sales at a distance of at least 300 meters from schools, and also creating advertising materials about the risk of addiction to games. The supervision will be by Arsesp (Regulatory Agency for Public Services of São Paulo).
The contract also provides that the company prevents the acquisition of products by children and adolescents and presents programs for protection and assistance to people vulnerable to games and their families. The physical sales points must be at a distance of at least 300 meters from daycare centers or basic and elementary education units.
The concession was only possible because the Supreme Court revoked the law that allowed only the federal government to explore this type of game. In 2020, the Supreme decided that states could have their own lotteries. In São Paulo, the system was approved in 2022 by the Legislative Assembly.
The tender is part of the "marathon" of auctions promoted by the government of São Paulo until the end of the year, which aims to attract investments of about R$ 20 billion. The first batch of schools (on Tuesday) and the Rota Sorocabana (on Wednesday) have already been granted. The dispute for the road concession of Nova Raposo, on November 28, will close the agenda.
Source: GMB
