In an ambitious effort to address challenges and opportunities in the online casino industry, EveryMatrix has launched a series of on-demand videos titled 'The EveryMatrix Effect'. This unique educational proposal, produced in collaboration with iGaming Business, is designed to provide operators with strategic insights and actionable guidance to navigate the complex landscape of the sector.
Building on the success of its previous campaign Slot Trumps, EveryMatrix continues to make a significant impact, showcasing its advanced technology to a global audience of more than 300 clients.
A tailored solution for operators' pain points
The 'EveryMatrix Effect' series focuses on some of the biggest pain points of casino operators. It offers valuable insights into solutions through real-world success stories and expert tips, empowering and inspiring operators globally.
Each episode delves into a specific challenge, discussing critical aspects such as market expansion, content localization, lobby management, and UI customization.
The first season of The EveryMatrix Effect is centered on CasinoEngine, the company's casino productivity platform. Spanning six episodes released monthly, the series explores the complexities of entering new markets and scaling operations.
Each episode presents a unique challenge faced by operators, providing not just advice but also data-driven recommendations on best practices and solutions.
Challenge 1: Limited access to new content and lack of localization
In the premiere episode, Alexandra Breinig, casino sales manager at EveryMatrix, addressed the critical challenge of accessing high-quality content and the need for localization when entering diverse markets.
With a particular focus on European, Latin American, and African regions, Breinig shares strategic insights on customizing offerings to meet specific market needs, ensuring regulatory compliance, and staying agile in rapidly evolving environments.
Here is a preview of the premiere episode:
* Expert recommendations on content localization to tailor offerings to specific audiences and markets
* European markets require careful curation due to strict regulations, ensuring compliance and maintaining a fun experience for the player
* Latin American markets offer growth potential and flexibility, but require player education about online casino games and European providers
* African markets have the same potential, but some lack capable internet infrastructure
“What should you consider when selecting a content aggregator? Is a vast portfolio of games enough to keep you ahead? Can access to player behavior data and expert advice on content localization make your brand stand out in new markets? Watch the full interview and find out”, invites the company.
Source: GMB
