This partnership is set to transform the operation of casinos.
Press release.- Atlaslive has announced a new partnership with Alea, a data-driven casino game aggregator. Together, the two companies aim to offer personalized, data-centered gaming experiences, designed to increase player engagement and drive operator success.
The multifunctional platform of Atlaslive offers sports betting and casino operators a customizable and scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they focus on a regional niche or a global audience.
With over 15,000 games in the Atlaslive casino library, including slots, live casino games, table games, virtual games, lotteries, and much more, operators can offer a diverse selection to suit any player demographic. This vast collection will now be complemented by Alea's aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, Chief Operating Officer of Atlaslive, commented on the collaboration: "At Atlaslive, our goal is to provide operators not just with a powerful platform, but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners."
In addition to its extensive game portfolio, the platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, driving engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: "We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in igaming. Together, we can offer operators not only a wide range of top-tier games but also the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open new possibilities for both companies and for the operators we serve around the world."
By combining the dynamic platform of Atlaslive and the data-driven approach of Alea, this partnership is destined to transform the way casinos operate, providing tools that will help them grow and thrive in the competitive igaming landscape.
