This partnership is set to transform the operation of casinos.
Press release.- Atlaslive has announced a new partnership with Alea, a data-driven casino game aggregator. Together, the two companies aim to offer personalized, data-centered gaming experiences, designed to increase player engagement and drive operator success.
The multifunctional platform of Atlaslive offers sports betting and casino operators a customizable and scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they focus on a regional niche or a global audience.
With over 15,000 games in the Atlaslive casino library, including slots, live casino games, table games, virtual games, lotteries, and much more, operators can offer a diverse selection to suit any player demographic. This vast collection will now be complemented by Alea's aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, Chief Operating Officer of Atlaslive, commented on the collaboration: "At Atlaslive, our goal is to provide operators not just with a powerful platform, but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners."
In addition to its extensive game portfolio, the platform provides operators with advanced tools for creating custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, driving engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: "We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in igaming. Together, we can offer operators not only a wide range of top-tier games but also the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open new possibilities for both companies and for the operators we serve worldwide."
By combining the dynamic platform of Atlaslive and the data-driven approach of Alea, this partnership is destined to transform the way casinos operate, providing tools that will help them grow and thrive in the competitive igaming landscape.
The LNB received an award during the World Lottery Summit 2024 in Paris.
El Salvador.- The National Lottery of Beneficence of El Salvador (LNB) was honored with a recognition for its leadership in responsible gaming practices during the World Lottery Summit 2024. The event was organized by the World Lottery Association (WLA) and took place from October 21 to 24 in Paris.
During a ceremony held at the Summit, the president of the LNB, Javier Milián, received the distinction. From the institution, they highlighted: "This award reflects the efforts that the entire LNB family makes, achieving a solid and reliable institution, which responds to the commercial, technological, and social challenges typical of state lotteries."
In 2023, the institution launched the "Responsible Gaming" campaign based on the seven principles of responsible gaming established by the WLA. The initiative prioritizes the well-being of players and their families, promoting healthy entertainment and minimizing the risks associated with gambling addiction.
See also: The LNB of El Salvador signed a cooperation agreement with the Instituto Crecer Juntos
"The recognition from the WLA is an honor that motivates us to continue improving and providing ethical and safe entertainment, as well as continuing to bring benefits to thousands of Salvadorans. We maintain the commitment to always act with transparency, ethics, and best practices, demonstrating that El Salvador is also a benchmark in the state lottery industry globally," conveyed by the LNB.
This year, the National Lottery of Beneficence of El Salvador became the official sponsor of the 2024 Clausura Tournament of the Copa Tigo Sports. In a press conference, Yamil Bukele, Ad Honorem president of the National Institute of Sports (INDES) and the Salvadoran Basketball Federation (FESABAL), presented the details of the tournament.
The Ibero-American Corporation of State Lotteries and Betting (Cibelae) invited participation in the webinar on the "Certification Process of the WLA Responsible Gaming Framework", which will take place on Thursday, November 14.
This event, organized in collaboration with the WLA and DigitalRG, aims to delve into the certification process of the WLA Responsible Gaming Framework.
