Altenar, a leading provider of sports betting and iGaming software, has further upgraded its 'Intelligence Platform' — a comprehensive solution designed to optimize sportsbook operations, offering advanced customization, efficiency, and robust player protection.
Developed in-house, the enhanced 'Intelligence Platform' allows operators to leverage data more effectively through a centralized interface that supports automated user segmentation, audience group creation, and real-time reporting.
By consolidating data sources into a single repository, the platform simplifies analysis, enabling operators to quickly gain actionable insights and respond to market demands.
The platform's behavioral analytics feature supports targeted marketing, personalizing offers based on each player's betting habits and preferences. Tracking historical data also allows operators to monitor long-term trends, guiding data-driven decision-making that supports strategic growth.
Additionally, the solution strengthens responsible gaming efforts, detecting patterns linked to potential gambling issues and fraudulent activities, thus protecting player safety and operator interests.
Dinos Doxiadis, Sports Betting Product Manager at Altenar, commented: “Our 'Intelligence Platform' is one of the most advanced data solutions available, offering ultra-fast reporting, real-time liability analysis, and robust ad-hoc analytics. With this foundation, we are excited to expand into AI-driven advancements in 2025 and beyond”.
“We invite participants of SiGMA Europe in Malta from November 12 to 14 to visit us at booth 1070 and discover how our intelligence platform can transform sports betting operations and provide a true competitive edge”.
Founded in 2011, Altenar is a leading provider of ready-to-use sports betting solutions, committed to meeting the unique needs of its clients. Known for its flexibility and customer-centric approach, the company specializes in customizing solutions for new markets, audiences, and requirements.
Focused on building long-lasting partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
More information at www.altenar.com or contact sales@altenar.com.
Source: GMB
