Supplier EveryMatrix announces a new turnkey sports betting technology partnership with MBet in Africa, integrating the OddsMatrix platform into MBet's sports betting products.
The new agreement covers Tanzania and the Democratic Republic of Congo (DRC), and will add a range of sports betting events, pre-match live streaming, and bet builder content to the MBet platform through the OddsMatrix product, while integrating odds management control tools.
This latest deal is EveryMatrix's largest turnkey cooperation in Africa to date, as it will also provide MBet with a range of products designed with localized content. As part of this latest deal, this East African operator aims to enhance its player services for bettors in the aforementioned regions, as it seeks to consolidate its influence in sports betting across the African continent.
MBet CEO Javier Diaz commented on the new deal, saying: "We are incredibly proud of everything MBet has achieved over the past decade. Leading positions in Tanzania and the Democratic Republic of Congo prove the growth we have achieved along the way.
"It has become evident in the past 18 months that to elevate our operations to a new level, we need to collaborate with leading third-party technology providers.
"After thorough search, we believe EveryMatrix is our best partner. Their hyper-growth achieved globally over the past few years is inspiring, and their end-to-end turnkey services provide us with content, tools, functionalities, and localization capabilities that make our daily services stand out and elevate MBet to a new level."
For EveryMatrix, this latest announcement comes after its acquisition of Fantasma. This overall strategy also led the company to acquire FSB in a full cash transaction in July. Recently, EveryMatrix also joined Mexico's AIEJA.
EveryMatrix CEO and co-founder Ebbe Groes also spoke about this latest deal, stating: "This premier African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the 'go-to' platform provider for ambitious operators in the exciting African region.
"Africa presents a range of unique scalability challenges for platform providers, however, with our OddsMatrix sports betting platform processing millions of bets daily, this region is well-suited to leverage the transformative capabilities of EveryMatrix technology."
