In the iGaming industry, the role of streamers is undoubtedly significant. What started as casual game broadcasts has now become a powerful tool for marketing, player engagement, and game development. In this article, GMB explores the perspectives of Dmitry Voinich, senior sales development manager at Belatra, and Mayara de Oliveira Nogueira, a popular streamer, to discover how streamers and game creators work together to bring innovation to the iGaming industry.
Streamers are no longer just entertainers; they are integral collaborators with game developers, impacting the transformation of online slots and creating communities that thrive on interaction and immersion.
Dmitry Voinich, head of sales at Belatra
At Belatra, we have observed how streaming platforms, especially Kick and Twitch, have revolutionized the way our games are displayed and experienced. Millions of viewers connect daily to watch live and recorded gaming content, which gives us a tremendous opportunity for exposure.
Streamers playing a game like Mummyland Treasures are not just showcasing the graphics or features, they are creating an immersive experience that allows viewers to see the game in action, form opinions, and offer real-time feedback. This interactive environment helps us transform our approach to live game development.
Streamers have become cultural influencers whose massive audience demands that we, as developers, take their insights seriously.
One of the most valuable aspects of these collaborations is the feedback we receive from trusted streamers. They have already earned the trust of the audience, so it is safer for them to share honest opinions, both positive and negative. This feedback not only helps us understand what is working but also tells us which characters are not resonating, where the atmosphere needs improvement, and what gameplay issues need to be addressed.
For example, we learned from the streamer communities that players wanted a special holiday edition slot, and that's how Santa Mummy and Merry Hog came to life. Streamers shared that their audience was excited for a festive twist on their favorite slots, and we were able to deliver exactly that. This type of partnership ensures that we are constantly innovating in ways that directly respond to the desires of the players.
But the next step in this partnership could be even more exciting. Instead of adapting existing games, we are open to experimenting with custom games, designed specifically for a particular audience or influencer.
Creating a custom slot game for a streamer or their community is an opportunity we are eager to explore, as it would allow us to bring a more personalized experience to players and further solidify our connection with the gaming community.
After all, at Belatra, we recognize that streamers are key players in shaping the future of online slots and we look forward to creating even more interactive and player-focused games together.
Carolina Mayumi Miasato, also known as Mana, streamer
Today, the influence of streamers on iGaming is not just about playing games for entertainment, but about being part of a cultural shift in how games are consumed.
When I stream games, I am playing and interacting with a community that values my opinions and insights. They see my reactions, participate in live chats, and form their own opinions about the game based on my experience. This real-time feedback loop is crucial for shaping how developers like Belatra design their future games.
We are not just passive observers, but ambassadors who actively influence game development. Today, we have the opportunity to share feedback directly with developers and exclusively test new products or special game releases, which my audience considers a big win.
Especially if it's a long-term partnership. This gives the community an almost direct communication channel and a real sense of influence over the games they love. Isn't that what we all want? To be heard. I'm glad that streamers like me act as this bridge for communication, ensuring that players feel heard by developers.
What's exciting about the collaboration between streamers and developers is the potential for growth. By working together, we are creating branded slot features and building an active community of fans. This synergy ensures that the audience returns to the game and the overall experience.
As streaming continues to evolve, I am excited to be part of the process, helping to create more engaging and personalized content for viewers and players.
Source: Exclusive GMB
