In this article, part of the latest 10th anniversary edition of SiGMA Europe Magazine, the executive also explains that, about affiliates, the firm believes that transparency, mutual respect, and trust are the foundations of any successful collaboration. Reflecting on Boomerang’s business journey, Ivan Kraynov, co-founder of Boomerang Partners, remarked on significant developments, partnerships with top sports clubs and influencers by saying: “The betting component of our business has grown five times in the last year, and the gambling segment, two times. We launched new products covering 25 GEOs, partnered with AC Milan and Alisha Lehmann.” These points really defined Boomerang Partners’ focus on sports betting traffic this year.
He emphasized the company’s dedication to strategic growth, adding: “Our approach is all about staying ahead of the game, and we do this by leveraging data analytics and aligning with global trends. By focusing on these trends and continuously expanding our product offerings, we’re not just keeping up; we’re setting the pace and delivering what our global audience is looking for.”
Regarding emerging trends, Kraynov shared insights into industry transformations. “The answer lies in the shift toward mobile gaming, the integration of blockchain for secure and transparent transactions, and the booming popularity of mini-games like crash games that keep users engaged. At the same time, more and more countries are moving away from international licenses in favor of national regulations, creating fresh opportunities in emerging markets across Latin America, Africa, and Southeast Asia. It’s an exciting time filled with possibilities, but it is important to be sensitive to the moment,” he detailed.
Speaking about the development of the Boomerang Partners program, Kraynov expressed: “We see our affiliate program as more than just business. It’s about building genuine, long-lasting partnerships. We believe that transparency, mutual respect, and trust are the foundations of any successful collaboration. Last year was a huge leap forward. We paid out over €50 million to our partners and welcomed over 15,000 new deposits each month. Our mission is to build the best partner program in Europe, where employees are the priority and partners are happy and successful.”
Readers can access the complete interview for a closer look at the vision driving Boomerang Partners and Ivan Kraynov’s success by clicking here.
