The latest report from the company describes more than 15 major trends grouped into specific categories: technology, regulation, marketing, and business development.
Press release.- What technologies will shape the future of igaming? What business models will ensure company growth? SOFTSWISS, a tech company with over 15 years of experience in the gaming sector, presents its new report on "Gaming Trends for 2025".
More than 15 major trends have been described and classified into specific groups: technology, regulation, marketing, and business development. The report can be downloaded for free on the company's website.
Artificial Intelligence and Cybersecurity remain among the top technological trends in 2025. According to a survey by SOFTSWISS, stakeholders in igaming value the importance of AI and machine learning at 8.2 out of 10. In 2025, AI will continue to be crucial for personalization, problem detection in gaming, and even decision-making automation.
According to a Splunk survey, 36 percent of cybersecurity professionals rate AI-driven attacks as one of the top threats. The fear of AI often stems from its unexplored potential, but addressing current prevalent risks is as important as preparing for future AI-driven threats. The solution could be investments in AI-driven threat detection systems that analyze large volumes of data in real-time, detect anomalies, and prevent potential fraud.
The global regulatory framework is characterized by increasing fragmentation, as each region introduces more specific compliance requirements covering various aspects of business development, from taxation to player protection. In 2025, a company's ability to quickly adapt to these regional differences will be crucial for its success in the market.
In 2025, brand awareness will be essential for long-term growth, driving visibility and player loyalty. The goal is to create a clear association with a trusted name in online entertainment. A strong brand identity, trust, and a high degree of engagement will mark effective brand marketing.
Survey participants from SOFTSWISS identified the main marketing channels for 2025: partnerships with influencers, affiliate marketing, SEO, and paid advertising. In particular, research on the broader digital landscape shows that SEO offers the highest return on investment among digital marketing activities, exceeding 29 percent.
Mergers and acquisitions have been a significant trend in business development for several years and will continue to be so in 2025. Through strategic partnerships or acquisitions, operators can enter new markets, acquire new technologies, or expand their product portfolios.
SOFTSWISS, for example, uses this method to enter the South African market and expand its portfolio with new products. The region appears to be a very promising market. Its igaming sector is expected to reach nearly 65 million euros by 2028.
Valentina Bagniya, marketing director of SOFTSWISS, summarizes: "Understanding the trends that shape the future of igaming is essential when planning next year's strategy. As a leading expert in the sector and trendsetter, SOFTSWISS recognizes these emerging directions and takes responsibility for providing a visionary Internet Gaming Trends Report 2025 for the needs of the entire community."
