Betnacional, the sports betting platform of NSX Group, and TNT Sports have renewed their master sponsorship partnership for the coverage of the Paulista Championship for the 4th consecutive year. The 2025 Paulistão for Men, Women, and Under-20 will feature the sports brand of Warner Bros. Discovery and will include advertisements from Betnacional for the fourth season in a row, expanding investments made in previous years.
The professional competitions will be broadcasted on the Max streaming platform. The TNT channel presents the men's games and Space the women's games. The youth category tournament will be shown on TNT.
"Our fourth season with TNT Sports reinforces Betnacional's commitment to being alongside the country's biggest sports competitions, providing immersive experiences and connecting fans even more to the sport. Our goal is to continue growing with the Paulistão, offering fans moments of excitement and entertainment in a safe and responsible environment", states João Studart, CEO of NSX Group.
TNT Sports offers customized packages according to the partner brand's sector, including strategic and differentiated formats. The exclusive betting segment quota, something unusual in the market, is the first closed by the company for the next season.
In 2024, in addition to Betnacional, the broadcast of the Paulista Football Championship also had support from the brands Bis, Fisk, and Shopee.
"The exclusivity of Betnacional in the 2025 Paulistão is a reflection of the trust built over the years and our ability to offer innovative advertising solutions, focused on results and in synergy with the segment of our advertisers", comments Eduardo Teixeira, director of creative solutions at WBD Brazil.
For the next year, TNT Sports will bring 28 games of the Paulistão Masculino to Max and to the TNT channel. There will be 13 matches with exclusive transmission on the WBD platforms, including at least two major classics from the first phase, with on-site coverage, behind-the-scenes, pre and post-game programs live and directly on the field.
TNT Sports also holds the rights to the Paulistão Feminino and presents the matches on Max and Space; and the Paulistão Sub-20, with exhibition on TNT.
The sports brand of WBD also conducts extensive coverage of the competitions on its social networks, echoing the matches in real time. During the 2024 Paulistão, TNT Sports had five times more interactions and three times more views than the sum of its competitors.
This year, the WBD's Advertising Sales area underwent a repositioning process, securing new advertising formats and bringing the advertising brands closer to the end audience. The new structure of WBD for Brands will facilitate the connection of advertisers with fans, through the most complete and differentiated portfolio of brands and franchises in the market, in a multiplatform ecosystem, bringing together the best of technology, data, and insights to offer advertising solutions tailored to partner businesses.
NSX Group is a complete ecosystem and leader in the sports betting market, standing out for its innovation and focus on user experience. Composed of renowned platforms such as Betnacional and Mr. Jack, as well as strategic partnerships with big names in sports, NSX is committed to revolutionizing the sector.
Its mission is to provide an entertaining, safe, transparent, and engaging betting experience, supported by expertise in technology, digital marketing, and data management. With a robust business model and an ambitious vision, NSX Group seeks to strengthen its position both in the national and international markets.
Source: GMB
