Sorte Online, a leader in digital lottery intermediation for 21 years, hosted an event on Tuesday (12) to present the balance of its main partnerships and announce new developments for 2025. With representatives from major companies such as PicPay, Awin, CRMBonus, KMV, and PagBank present, the meeting discussed the current state of the brand, including rebranding and expansion into new verticals like sports betting and online gaming.
During the event, the company presented commemorative plaques to its partners, acknowledging the results achieved in terms of awarded customers. The awards represent the recognition of the work and how the projects positively impact the customers, highlighting the effectiveness of the alliances in expanding the reach of the lottery services offered by the company.
For Márcio Malta, CEO of Sorte Online, strategic collaborations are extremely important for the company's trajectory.
“These partnerships are essential to broaden the reach of our message and strengthen our value proposition, diversifying the audience and points of contact. They allow us to impact more and more people in a relevant way. The partnerships area plays a strategic role in our growth, especially with our expansion in the online betting market, helping to integrate our services into the daily lives of consumers,” he comments.
The New Business area of Sorte Online has been strategic for expanding the brand's sales channels. One of the notable partnerships in this regard is with PagBank, which allows users to make lottery bets directly through the fintech's app. To give an idea, data indicates that the lottery intermediary has already impacted at least 20% of the financial institution's customer base.
“Partnerships with digital platforms and fintechs have been fundamental in facilitating access for bettors. This allows us to offer a more integrated and convenient betting experience, using digital channels that Brazilians already use in their daily lives,” explains Carlos Aureliano, director of new business at Sorte Online.
Moreover, the activity of this area enables expansion to other digital platforms and channels, offering more practical alternatives to bettors. “With the partners, we can see a capillarity and expansion of audience reach, allowing people to bet, for example, on their bank's app or digital wallet, or even while refueling their car,” adds Carlos.
Sorte Online is preparing to enter 2025 with a robust strategy for growth and innovation, aligned with the new demands of the sector and the expectations of Brazilian bettors, focusing on consumer experience and the expansion of digital channels.
“Our goal is to offer customers a complete ecosystem of digital betting and lotteries, with security and convenience, keeping up with market changes and trends,” concludes the CEO.
Source: GMB
