PASA has obtained internal operational data of its customers from the iGaming industry leader GR8 Tech, and in this article, I will share it unreservedly with everyone, showing what characteristics the excellent online casino platforms among GR8 Tech customers have for everyone to learn.
GR8 Tech is a company focused on providing end-to-end technology solutions, primarily serving the iGaming (online gambling and betting) industry.
Its services cover everything from platform construction to operational support, helping gambling companies, online casinos, and other businesses optimize their technical infrastructure and enhance user experience.
Therefore, inside GR8 Tech, a lot of operational data from its customers' online casino platforms has been collected, which PASA obtained through internal company sources, and everyone can bookmark and forward this for detailed reading.
1. Key Elements in Developing an Online Casino Platform
The global iGaming industry is expanding, with the market value expected to exceed $150 billion by 2028.
With the rapid development of the industry, in order not to miss this opportunity, many entrepreneurs and investors are eager to launch their own online casino business.
However, setting up a successful internet casino platform is not as simple as rolling the dice.
It requires a strategic integration of software technology, market insight, and user research. The process of setting up an online casino website is not overnight and is very complex—like shuffling a deck, every card must align.
Every decision will determine the path of this website platform in the competitive market.
Next, PASA will step by step analyze the essential steps to set up your own online casino website and the specific conditions to make it a successful case in the industry.
1. The first step, creating an online casino does not start with software selection or customer marketing, but with the concept.
There are thousands of types of online casino platforms, capable of making thousands of combinations based on different gambling themes and player experiences.
When choosing a casino theme, differentiation is essential, often a unique concept will become a beacon for players.
When considering the theme of an online casino, the first priority is the market size of its type, for example, football and basketball betting in sports betting are undoubtedly the most popular directions for players.
In iGaming games, slots and various types of card games, due to their long history, can also cover many players.
Of course, each niche market's players will have their different special preferences, which will not be interpreted further here.
Following this is the design of the website, from game selection to website design.
This is not just a positioning and user experience issue, but about creating an ecosystem where every element collaborates to tell a compelling story.
According to GR8 Tech's overall interpretation of its users, strategic differentiation will determine the position of this online casino platform in the market, the more homogeneous the platform, the easier it is to be eliminated by the market.
2. After positioning your casino website concept, the next step is to choose the most suitable online casino software.
This is the fundamental step that determines whether an online casino website can be successful. It is the engine that drives all aspects of operations, from game diversity and user experience to security and scalability.
When evaluating online casino software, reliability must be considered first. Of course, GR8 Tech will recommend its software first, but there are still many excellent software options available on the market.
Here PASA mainly talks about, according to GR8 Tech's data, what advantages does casino software need to have?
According to GR8 Tech's internal data, 47% of users want the website to load in two seconds or less.
And a page that responds just one second slower may lead to a 7% reduction in conversion rate.
This is exactly where casino website software must excel, when casino website software cannot optimize user experience to the maximum, it is likely to bring a devastating blow to the website—users may have already given up on using the casino website during loading.
Therefore, the casino platform must focus on high-performance design, ensuring fast loading times and a frictionless interface, which is crucial for maintaining player engagement.
3. User Experience UX is the cornerstone of the success of a casino platform. User experience covers everything from website layout to the convenience of finding favorite games.
According to GR8 Tech's data, well-thought-out design layout and smooth transitions can increase customer conversion rates by 400%. This is directly related to the platform's user engagement and retention rates.
User experience covers all aspects of the casino website, including the aforementioned player's preference for games, to the convenience and fluidity of website design.
To the later stage of the website customer service's response and handling ability to customer complaints, and finally to the payment options and other experiences.
This point will be explained in more detail by PASA later, in short, whether a casino website can be successful, it can be said that 80% of the weight is on user experience.
4. Marketing and promotion of the casino platform.
The online casino platform must seamlessly integrate various games to meet the preferences of different players. According to data, 57% of global website traffic is generated through mobile phones. Therefore, mobile compatibility is not just an additional feature, but an important part of the accessibility of online casinos.
Then, after the website is built, marketing becomes the lifeblood of the business, especially in the competitive iGaming industry.
Online casinos need a unique brand image to resonate with the target audience. Like many brands in other industries, a memorable name, a striking logo, and a unique brand slogan can make us stand out in the competition.
And the most special thing about the gambling industry is that players are usually attracted to casinos that offer generous bonuses.
Therefore, designing welcome packages, deposit bonuses, free trials, and loyalty programs are effective ways to attract new players and retain existing players.
And in terms of promotion methods, PASA has already written about the many投放方法和经验 of various countries and regions in the past, which can be read in the collection "Global Gambling Placement Strategy Summary: How to Explode Player Traffic and Achieve Market Precision Reach".
5. Payment system and payment privacy security.
Payment is a key factor in gaining player trust for any online internet casino. Without a strong payment system and impregnable security, even the most attractive games and promotional activities cannot retain users.
GR8 Tech: How Online Casinos Should Handle Payments
In payments, the platform needs to include several elements:
-Diverse payment methods
Players have different preferences and may come from different regions. To cater to a wider audience, online casino platform solutions should include credit/debit cards, e-wallets, bank transfers, and even cryptocurrencies.
-Quick and easy transactions and low transaction fees
Providing fast deposit and withdrawal services, like choosing platform software, is also part of the user experience and will affect user retention.
And high transaction fees may affect the frequency of player bets, and in severe cases, will also affect user retention.
-Data encryption and payment security standards
Using advanced encryption technologies such as SSL (Secure Sockets Layer) is a must. This ensures that all data transmitted through your online casino website is protected and not subject to unauthorized access.
Complying with the Payment Card Industry Data Security Standard (PCI DSS) can protect your platform from data breaches, thereby enhancing security performance.
These are the steps you must complete to successfully build your own online casino platform, of course, there are many more details that can be expanded, but due to space limitations, I will not go into detail here.
If you don't want to build a platform yourself, you can also acquire a casino website, interested friends can subscribe to the PASA official channel: https://t.me/pasaqqzxzz for more information.
So let's continue to talk about the key points in the online casino platform that improve user experience.
2. User Experience is the Key Indicator for iGaming Enterprises to Save Costs and Increase Profits
PASA here provides more user experience data collected and analyzed by GR8 Tech from its customer websites.
GR8 Tech will help companies prioritize product features based on customer satisfaction and investment implementation using the Kano analysis model.
This model is obtained by GR8 Tech through specific surveys of players, the Kano model aims to determine: What is people's reaction when a product's certain function or some attributes are done well? What is people's reaction when the product lacks a certain specific function or these functions are of poor quality?
For example, some sample questions from the Kano model:
Question: If the picture quality of your TV is worse than usual, how would you feel?
Answer: 1. I like it 2. This is expected, normal 3. I don't feel it, I don't care 4. I don't like it, but I can tolerate it 5. I don't like it
Question: If the image quality of your TV is poor but not that bad, how would you feel?
Answer: 1. I like it 2. This is expected, normal 3. I don't feel it, I don't care 4. I don't like it, but I can tolerate it 5. I don't like it
Ultimately, according to the Kano model, a table of user preferences will be obtained:
After making slight modifications to the Kano model to adapt it to our industry, we conducted a survey to determine the level of user satisfaction and the potential for further feature development.
Then the Kano model will ask users about specific feature content:
Question: Do you use the "X" feature? On a scale of 1 to 10, how would you rate the development of the "X" feature? Please provide feedback on how we can improve the "X" feature.
After the data collection is completed, it will be displayed on the coordinate axis, the position of the function represents the customer's emotional response, and the size of the point represents the level of satisfaction.
Based on the Kano model survey, we accurately determine the priority of customer needs and determine which features are essential and which features are less important.
According to the data collected by GR8 Tech, the availability of quick cash-out options is highly appreciated by customers' players; followed by sports betting and casino game types.
This data will change according to the retained users of each online casino platform and is not constant, but the study of user experience is key to the operation of each platform.
For example, GR8 Tech once worked with a sports betting operator who wanted to add fantasy football to their platform. However, after conducting data research through the model, it was found that users do not really care about this feature when choosing a gambling company.
Therefore, this feature was put on hold and focus was shifted to other features.
In addition, for casino website builders, there are also various user experience needs, all aimed at making it more convenient for users to use on all devices and mobile applications.
In the first phase of the website design process, our primary goal is to identify the pain points encountered by users in the old design. To achieve this goal, we conducted qualitative research in the form of usability tests. These tests enabled us to formulate hypotheses based on the feedback received from users.
The second phase is to create prototypes based on the initial design. Then the prototypes are submitted to focus groups for feedback. Depending on the complexity of the design components, the number of improvement iterations and user surveys may vary from 1 to 2-3. Once the prototype is perfected and receives positive feedback, we enter the development phase.
The third phase, during user research, after the development phase ends, A/B testing will be conducted on a larger sample of users to ensure the results are statistically significant. If the A/B test results are successful, a portion of the users from the test group will be selected to take a survey to assess the quality of the new design.
Users are usually invited to rate the design and provide their experience feedback, ultimately achieving the best user experience design.
Above, are some industry insights PASA obtained from inside GR8 Tech, creating an online casino platform is a lucrative business, but it also requires multiple aspects, from conception to operation, all requiring meticulous attention.
The journey to wealth begins with a grand vision for the internet casino industry, and a solid foundation needs to be built on choosing the right online casino development and operation, these development software and user research models can ensure the innovative features of our website platform and the engagement of website users.
To get more related information, welcome all industry practitioners to join the PASA official channel: https://t.me/pasaqqzxzz to get.
Summary
In short, building an online casino platform with excellent user experience is a necessary condition, effective marketing strategies are also crucial for developing your own market, plus a reliable payment system and top security, can cultivate user trust and loyalty.
Finally, focusing on future development, embracing new technologies, and expanding new markets will ensure the vigorous development of your online gambling industry.
We look forward to discussing more unique insights on building online casino platforms with our readers and sincerely invite you to follow the global iGaming leader out-of-home information platform PASA to get more first-hand industry information.
Welcome to subscribe to the PASA official channel: https://t.me/pasaqqzxzz
