In recent years, mainstream platforms such as Meta and Google have frequently made "controllable relaxation" adjustments to their gambling game advertising policies, attracting widespread attention from practitioners. What kind of business model do these games belong to? And why, under regulatory pr
Facebook is rolling out the largest content cleanup operation globally. Recently, the platform announced that it has removed over 10 million suspected fake or non-compliant accounts and simultaneously upgraded content review and recommendation algorithms, focusing on cracking down on accounts involv
In the April new game revenue chart, SuperPlay's new product "Disney Solitaire," developed for Playtika, achieved over 30 million yuan in monthly revenue just 14 days after its launch, strongly entering the top ranks of card mobile games. What's more intriguing is that card games, a seemingly tradit
In recent years, Social Casino Games (SCG) have been heating up with a unique "gambling-like + strong social" model. According to Business Research data, the global social casino market size reached $7.73 billion in 2023 and is expected to break through $12.46 billion by 2032, with a compound annual
In the fast-paced online gambling and sports betting sector, Artificial Intelligence (AI) will become a game-changer by 2025. It is reshaping the user experience, odds mechanisms, customer service efficiency, and platform security through its data learning and decision-making capabilities.How does A
As of 2025, the legalization process of online casinos in the United States remains slow, although 40 states have opened up sports betting, only seven states have truly legalized real money online casinos. Leading global gambling operators such as FanDuel, DraftKings, and BetMGM have established spo
Meta is accelerating the full automation of its advertising business, planning to achieve the entire process from ad creation to delivery by AI systems by 2026. Advertisers will only need to provide their company website, and the rest will be handled by artificial intelligence. Internal information
WhatsApp, which originally started with the principle of "no ads, no disturbances," has finally taken a crucial step towards commercialization. This week, Meta officially confirmed that it will introduce advertising features in WhatsApp in the coming months. This change signifies that the world's mo
When deploying Meta Ads on a large scale, it is common to manage 30 to 50 advertising campaigns, while testing multiple attraction points, creative angles, and material combinations. Facing the complexity of multiple accounts and strategies running in parallel, using automation tools like theOptimiz
When we talk about "small budget", it is not a fixed value, but a relative concept. Different industries and market competition intensities will affect the understanding of "small budget". Simply put, "small budget" usually refers to a situation where advertising funds are relatively limited compar
As the Chinese game industry's overseas strategy matures, the United States has become a key battleground for Slots games. According to Sensor Tower data, in Q1 2021, Slots games occupied a significant position in the US App Store's revenue rankings for gambling mobile games; among the top 50 best-s
In the era of digital marketing, traffic is money, and this is especially true for the gambling industry. Whether it's traditional lotteries, sports betting, or the growing online casinos, the first step to stand out in fierce competition is to acquire accurate, stable, and sustainable user traffic,
According to The Wall Street Journal, Meta is accelerating the automation of its advertising business, planning to have the entire process of ad placement completed by artificial intelligence by 2026. Advertisers will only need to provide product images and a budget, with the rest handled by AI.As a
In the forecast by Research and Markets, by 2028, the global online gambling market is expected to exceed $213 billion. iGaming, which includes online casinos, sports betting, virtual lotteries, online poker, and other forms, has been thriving since the pandemic. By 2025, with the deep application o
iGaming solutions provider Slotegrator shared insights into three core technologies driving the future of the industry. Senior Sales Manager Ataur Rosul Abeer stated that artificial intelligence, blockchain, and esports will be key drivers of industry innovation by 2025.Comprehensive Penetration of
Phased deployment is the correct way to make Meta ads more valuable — A practical guide for gambling operatorsAs a gambling operator, when promoting overseas or launching independent Meta ads, you often hear doubts like: "Thousands of dollars have been spent on ads, why are there still no orders? I
