Gaming operator BetMGM will continue as the official betting partner of the Vegas Golden Knights after a partnership extension.
The Entain and MGM joint venture brand will retain prominent signage on the Knight Tron and throughout the T-Mobile Arena, as well as co-branded content and promotions.
Throughout the ice hockey season, BetMGM will host watch parties with team mascots at various MGM Resorts destinations. The operator also plans to host activations in Toshiba Palace during select Golden Knights games to allow fans the chance to win prizes by beginning the BetMGM app registration process.
“Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand,” said Matt Prevost, BetMGM’s chief revenue officer.
Lance Evans, SVP sports and sponsorships, MGM Resorts, said: “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games.
“Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favourite teams in new and exciting ways.”
