As the year draws to a close, companies around the world are gearing up for 2025, with industry events being a key aspect. In the article below, PASA analyzes the benefits of attending the upcoming SBC Summit Rio, scheduled for February 25 to 27.
Why do people attend industry events?
Some come here to delve deeper into their fields of expertise, some to make a splash with their startups, and others might just want to attend a great celebration (which is nothing to be ashamed of).
But let's get straight to the point—if you're not considering the generation of potential clients, you might be missing the mark.
The SBC Summit Rio will be held again in February; this time, at the iconic Rio Centro in Rio de Janeiro, expecting 15,000 industry professionals for three days of networking, knowledge sharing, and business dealings.
If you really want to make a mark in Brazil, then you want to be seen here.
In this article, we will detail how SBC Summit Rio can be your platform for potential client development. Whether you choose to sponsor, exhibit, or simply attend and immerse yourself, SBC Summit Rio will be the stage for you to establish important contacts and showcase your business to the market.
Exhibiting at SBC Summit Rio, ensuring exposure and potential clients
The exhibition hall at SBC Summit Rio is an "arena" where 400 brands can showcase their latest products to 15,000 industry movers.
Your brand will be displayed alongside top operators, affiliates, payment solutions, gaming providers, and other vendors from every corner of the industry. It's a prime opportunity to face-to-face with key figures.
Attending the SBC Summit Rio is undoubtedly one of the most direct ways to attract quality potential clients. You can interact face-to-face with decision-makers, have the opportunity to showcase your latest products, and make a memorable impression on every attendee who passes by your booth.
Still doubting whether exhibiting is worth it?
Let's elaborate a bit.
We've detailed how showcasing your brand can translate into serious business impact—from generating potential clients to enhancing your brand image, propelling you quickly towards success.
Showcase your brand to the right people at once
The SBC Summit Rio is a gathering of major players in the Brazilian industry. 6,000 operators, 1,500 affiliates, top suppliers, sports leagues, media giants, and regulatory bodies all come together, ready to network.
If you really want to build high-impact relationships, then this is your audience. Here, potential clients will find you directly.
Showcasing the next big thing
It's hard to get noticed in a crowded market.
Exhibiting at the SBC Summit Rio means you have your own platform to showcase your latest products to a primary audience actively seeking Brazil's next big thing.
Whether you are an operator seeking to collaborate with affiliates or a gaming provider launching new products, this is a prime time to impress.
Leads, leads, and more leads
Your booth is the hub for acquiring quality leads at SBC Summit Rio, where you have complete creative freedom.
Want to attract crowds with interactive games or exclusive giveaways? Go for it.
The more memorable your booth, the stronger your potential clients. SBC's focus on quality audiences ensures that industry notables will come to visit.
Data at your fingertips to drive business growth
Developing potential clients is not just about attracting people; it's about making those connections valuable.
Thanks to SBC's badges with personalized QR codes, capturing data becomes effortless.
Scan a visitor's badge, and you instantly get their name, position, and company information.
Meaningful conversations lead to progress
Of course, some deals end after the event, but the real groundwork starts from your booth.
Your setup is the space for real, face-to-face conversations. With seating and a cozy layout, you can engage in personal dialogues that go beyond elevator pitches, showcasing what your brand can do in a resonant way. When deals are made, your brand will be top of mind.
Extra perks: Bring your best team and VIP guests
With your booth, your team gets free tickets, so your best networkers can maximize every opportunity.
With exclusive expo passes, you can invite top clients you want to impress. It's all about bringing the right people to the right place to create great achievements for your business.
Ready to showcase your brand at SBC Summit Rio? Contact our sales team here to secure your spot in the exhibition hall.
Generating real impact through sponsorship
The SBC Summit Rio features two powerful summits (the League Leaders Summit and the Payment Experts Summit), a casino and sports betting area, numerous lounges, and 70,000 square meters of exhibition space, making it a playground for sponsors to acquire potential clients.
At the SBC Summit Rio, sponsorship means real influence.
This is your chance to be a driving force at Brazil's leading industry event, engage in key conversations, and position your brand at the center of action.
Whether you go all out to be a headline sponsor, choose a premium sponsorship package, or opt for other customized options, SBC Summit Rio can flexibly tailor your investment to meet your goals and attract quality potential clients.
Here's why our sponsorship can be a game-changer:
Targeted reach to key figures
The SBC Summit Rio gathers well-known personalities from the Brazilian market and beyond, who are the industry's sharpest decision-makers, leaders, and influential figures.
By sponsoring this event, your brand not only gets noticed but becomes the focus of the audience you want to reach. Your message is delivered directly to those who can truly impact your business.
Enhance brand visibility and credibility
Want to showcase your strength? The SBC Summit Rio gives you that opportunity.
This event is where the most respected brands active in or eyeing Brazil come to stand out. Sponsorship is not just a logo; it's a mark of trust.
Your name becomes part of the SBC story, sparking interest and trust in the audience you care about.
Sponsorship doesn't stop at the venue's door.
Your brand will appear in a comprehensive marketing mix—event blogs, newsletters, social media posts, emails, and prime spots on the event website.
This type of exposure allows your brand to enter the vision of every attendee before they even step foot in Rio, ensuring your brand holds a place in the minds of industry leaders and decision-makers.
Direct interaction with decision-makers
Forget those cold calls—this is where business is done face-to-face.
The exhibition hall at SBC Summit Rio is packed with quality social lounges, bars, and dedicated meeting spaces. As a sponsor, you can own a part of these premium venues, providing a high-traffic environment for your brand to interact with attendees.
A goldmine of data, making it easy to mine potential clients
As a sponsor, you also get to use the event's best potential client generation tools, including our QR code badge scanning system.
Every time you talk to someone, you can instantly access all their information—name, position, company, etc.—with just a quick scan, giving you a pile of leads to follow up on.
Take the stage and lead the conversation
Sponsoring the SBC Summit Rio is not just a branding exercise—it can be your stage to showcase your voice, ideas, and expertise.
This way, you're not just a face in the crowd but a recognized thought leader. With opportunities to speak in panel discussions, host sessions, and participate in influential discussions, you can set the tone around key industry issues and guide the conversation.
Host evening events and spark connections
The significance of sponsoring the SBC Summit Rio isn't limited to the daytime; it also sets the tone for high-energy, relationship-building social events.
Imagine being the brand that welcomes everyone to unforgettable social experiences. Through three exclusive evening events, you can interact with attendees in an active, relaxed setting, becoming the brand that fosters meaningful connections and memorable conversations.
If you want to take advantage of our incredible sponsorship opportunities, you can contact our team here.
Attending the event
Of course, sponsoring or exhibiting at SBC Summit Rio can make your brand a focal point, but don't underestimate the power of simply attending the expo itself.
The expo attracts 15,000 industry professionals, 400 exhibitors and sponsors, and 250 speakers, including some well-known industry figures, making it a goldmine for potential client development.
You'll be surrounded by key figures, decision-makers, and innovators from Brazil and around the world, so every handshake could be your next collaboration, and every conversation could be a potential deal.
So, whether you're looking to scope out competitors, discover the latest trends, or just want to fill your contact list with high-quality potential clients, SBC Summit Rio offers potential for everyone attending.
For professionals focused on the Brazilian market, this is an opportunity not to be missed for potential client mining
With 15,000 professionals from various verticals, you'll network with well-known figures in gaming, sports betting, payments, and more.
Moreover, the color-coded badge system means no guessing games—connecting with the right people has never been so simple.
If you've ever attended an SBC event, you know that socializing is key here.
Imagine evening parties at top venues that are not just casual meet-ups—they are vibrant spaces truly built for making connections. Add to that a plethora of daytime gatherings, and you're almost surrounded by opportunities. If you leave without at least a few solid contacts, then... let's just say you didn't try hard enough.
The exhibition floor: where deals are born
For attendees, the exhibition area at SBC Summit Rio is your prime opportunity to connect with top brands and decision-makers in the industry—all in one place.
Forget those endless emails and LinkedIn messages—here, you can shake hands, make eye contact, and build trust face-to-face. The power of being there in person and making a lasting impression cannot be underestimated.
Enhance your knowledge (and leadership) at the conference
With 250 speakers delving into the latest in sports betting, iGaming, payments, affiliates, and regulation, the conference lineup at SBC Summit Rio is like a crash course in future developments.
The program is packed with insights that can help you create opportunities for your business. You'll hear from industry leaders, understand market-shaping trends, all of which can directly drive your potential client development, keeping your brand sharp and ahead of the game.
Turn social media into your potential client generation tool
Don't wait until you're on the ground to start connecting—social media is your pre-event tool.
Show up early on LinkedIn and Instagram, engage in posts and discussions. Once you arrive at the event, don't forget to use the event hashtag #SBCSummitRio in your posts. It's a quick way to identify attendees and make virtual introductions that can spark real conversations (and leads) during the event.
If you want to attend SBC Summit Rio, make the most of our limited-time "early bird" ticket offer. This pass lets you attend the three-day event at a discounted rate of 2000 Brazilian Reais, including exhibitions, conferences, and social events. Book your tickets here.
Additionally, operators and affiliates can apply for free passes.
Finally
Whatever your reason for attending the 2025 SBC Summit Rio, potential client development is always our top priority.
Whether at your own booth or during social events, SBC Summit Rio offers endless opportunities to connect with the right people and build a strong industry presence.
Here you can meet influential leaders, exchange ideas, and make connections that could actually bring big things to your business.
As you dive into all these conversations, remember to pace yourself at the free bar—no one wants to be that person at the end of the night!
