Global gaming supplier FBM announced before the Global Gaming Expo (G2E) in Las Vegas that it has positioned the Philippine market as the top priority in its global strategic layout. Vito Francisco, a company director, stated that the Philippines is one of FBM's most important markets globally, planning to meet local operators and players' needs by continuously launching innovative gaming products. At the G2E, FBM will showcase several games designed specifically for the Asian market, including the "Xing Fú Fortune Money Trees" and "Lanterns of Fú" slot machine series, as well as the newly launched land-based lottery products, reflecting the company's deep commitment and resource investment in the Asian market, especially the Philippines.
Strategic Positioning and Market Focus
FBM announced its global strategic adjustment on the eve of the Global Gaming Expo (G2E) in Las Vegas, listing the Philippine market as its primary strategic target. Vito Francisco, a company director, clearly stated that the Philippines is one of the most important markets in FBM's global layout.
This strategic decision reflects FBM's high regard for the Asian market, especially the Philippines, with plans to consolidate its competitive position in the market through continuous innovation and localized product strategies.
Product Innovation and Game Features
At the G2E, FBM will display several Asian-themed gaming products, including the "Xing Fú Fortune Money Trees" and "Lanterns of Fú" slot machine series. These products feature a three-jackpot pot mechanism and "Prosperity, Strength, Fortune, Radiance" special functions, providing players with an unpredictable gaming experience.
The "Festivals of Luck" series covers six major Asian festival themes, such as "Celestial Riches" and "Dragon Boat Treasure," enhancing players' immersion and cultural identification through rich cultural graphics and animations.
Existing Product Line and Technology Showcase
FBM will also showcase the "Jí Hǎo Link" series of games already installed in the Philippines, themed around Asian mythological creatures such as the phoenix, white tiger, flying turtle, and dragon. These products have been validated in real market environments.
The technology showcase will highlight the stability and innovation of FBM products, reflecting the company's efforts in technology investment and product development to enhance player experience and operator value.
New Product Expansion and Lottery Innovation
FBM is launching its first land-based lottery products, including "Bull's Champion Lotto" and "Jí Hǎo Link Lotto." These products combine Asian cultural elements with traditional number drawing gameplay, introducing free games and Pick Bonus innovative features.
The new features allow players to use four cards simultaneously, offering opportunities to win big prizes in both the main game and bonus modes, increasing the game's interactivity and entertainment value.
Market Insights and Product Strategy
Francisco revealed that the company's expansion in the U.S. market showed that lottery games are very popular with players, hence the decision to explore this field's potential. This discovery directly influences the company's product development strategy and market direction.
Based on market insights, FBM plans to promote new products to the global land-based operation market, especially prioritizing the Philippine market for these innovative products.
Development Plans and Market Commitment
Although G2E is an important platform for showcasing innovative products, FBM emphasizes that it will continue to accelerate the pace of new product launches over the next 12 months. The company plans to simultaneously advance market consolidation in the Philippines, stable growth in the U.S. market, and improved performance in the Mexican market.
FBM commits to enhancing the operational performance of casinos worldwide through stable, innovative, and high-performance gaming products, ultimately aiming to attract, retain players, and increase engagement.
Asian Cultural Integration and Design Philosophy
FBM's product design deeply integrates Asian cultural elements, from mythology to traditional festivals, reflecting the company's understanding and respect for the Asian market. This cultural integration strategy aims to enhance players' cultural identification and gaming experience.
The design philosophy emphasizes combining traditional culture with modern gaming technology to create products that retain cultural features while offering innovative gameplay.
Global Layout and Regional Synergy
FBM's global strategy emphasizes regional synergy effects, with the Philippines as the primary market forming a linkage effect with other markets. The company plans to use the experience and insights gained in different markets to optimize global product supply and market strategies.
This synergistic approach will enable FBM to more effectively allocate resources, respond quickly to changes in market demands, and enhance global competitiveness.
Industry Impact and Future Outlook
FBM's strategic announcements and product displays are expected to impact the Asian, especially the Philippine gaming market. The company's focused investment may drive other suppliers to increase their attention and resource allocation to this market.
In the long term, FBM's product innovation and market focus may set new standards for the industry, promoting a trend towards more localized and culturally sensitive product development.
