Germany’s gambling regulator, the Joint Gambling Authority of the Länder (GGL), has stated that Google’s update to its search engine to block off illegal gambling adverts is having an effect.
On 25 September, Google introduced a change to its advertising policies regarding “gambling and other games”. This has had a positive outcome in Germany, as now only those gambling providers with a licence from the GGL can advertise their products on Google locally.
It has been a long time coming for the search engine amendments to set foot in Germany, with GGL engaging in talks with Google regarding the matter on several previous occasions.
