You must know the key changes to Google's gambling and gaming advertising policy!
Senator Erwin Tulfo takes action to regulate illegal gambling ads, Meta, TikTok, Google summoned for hearing.
Philippine Senator Erwin Tulfo once again targets illegal online gambling ads, naming tech giants such as Meta, TikTok, and Google, demanding they take on more regulatory responsibility.On September 3, Tulfo met with officials from PAGCOR (Philippine Amusement and Gaming Corporation), the Ad Standar
In-depth Analysis of the Gaming Industry: Why are Meta and Google Both Opting for "Controlled Risk Opening"?
In recent years, the "risk-controlled opening" of gambling game advertisements by mainstream digital media platforms such as Meta and Google has attracted high attention both inside and outside the industry. What kind of industry is this? Does it really deserve such attention?We will conduct a comp
Google's proposal breaks monopoly barriers, India's real money gaming market may witness a historic boom.
Google is attempting to break the years-long ban on the Indian Real Money Gaming (RMG) market, initiating an unprecedented new phase of development for the industry.On July 30, the Competition Commission of India (CCI) officially released Google's "behavioral commitment proposal" for public consulta
Overview of the Gaming Industry: Why Do Meta and Google Frequently "Loosen Restrictions"?
In recent years, mainstream platforms such as Meta and Google have frequently made "controllable relaxation" adjustments to their gambling game advertising policies, attracting widespread attention from practitioners. What kind of business model do these games belong to? And why, under regulatory pr
Romanian Gambling Authority pressures Meta and Google to address the chaos of illegal gambling advertisements.
The Romanian National Gambling Office (ONJN) recently issued formal rectification demands to tech giants Meta and Google, urging them to immediately remove illegal gambling advertisements circulating within Romania. The office pointed out that unauthorized gambling platforms have been targeting Roma
Google Opens Brazilian Betting Market: Google Play Store Officially Lists Licensed Gambling Apps
Google has officially announced that it will allow licensed gambling companies to list their official gambling and casino apps on the Play Store in Brazil and to conduct local advertising campaigns. This move signifies Google's full integration with the regulated gambling market in Brazil, opening u
From Google and Meta to Omnichannel: Understanding the Overall Layout of Advertising Deployment at Once
Are you still only investing in Google and Facebook? Today, I want to talk about what real "omnichannel advertising" is all about.Among the three platforms of Google, Meta, and Reddit, Google and Meta, as mainstream channels, are the first choice for most advertisers.However, many people always ask:
Google Lifts Ban on Gambling Ads in Nigeria, Reopens Online Betting Ads
Recently, Google has updated its advertising policy, allowing online gambling ads to be placed in Nigeria again. This marks a significant adjustment in Google's policy towards gambling ads in Nigeria.Background: The Implementation and Lifting of the BanIn January 2025, following a ruling by the Supr
Google and Apple sweepstakes casino RICO lawsuit dropped by plaintiff
A sweepstakes casino lawsuit implicating Google and Apple has been withdrawn by the plaintiff. The plaintiff from New Jersey, Julian Bargo, went against the High 5 Casino, while including Google and Apple.Now, the case has been completely canceled. According to reports, no reason has been given as t
Google and Oracle will offer valuable training at G&M Events Colombia 2025
With more than 30 years of experience in the betting segment, the renowned certification firm Gaming Laboratories International (GLI) has joined as a sponsor. Expectations for the first edition of G&M Events Colombia grow day by day. After its successful run in Peru and Argentina, this format wi
YouTube tightens its policies on online gambling
The measure seeks to strengthen control over the content distributed on the platform.In a statement, YouTube announced that starting March 19, it will apply new restrictions to content creators who mention or promote certain online gambling services. With this measure, Google's video broadcasting pl
Google updates policies for gambling advertising
The new "Gambling and Betting Policy" will take effect from April 2025.Google announced a major update to its gambling and betting policy that will come into effect on April 14, 2025. These new policies regarding gambling advertising could affect the dynamics of affiliates in regulated markets.This
Google tightens gambling advertising rules, adds stricter compliance measures
Google has announced a significant update to its Gambling & Games advertising policy, introducing stricter definitions, country-specific restrictions, and expanded compliance requirements for advertisers. The revised policy will take effect on April 14. The updated rules aim to clarify what con
Google tightens up gambling advertising policy effective in April
Google will enforce stricter policies that will impact thousands of gambling advertisers beginning on April 14, 2025.The search giant released updated guidelines on February 10, 2025. The new policy details how gambling operators should promote games and collect data on its platforms.It will change
