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GambleAware wants UK to increase ad restrictions in line with European peers

CDC Gaming
CDC Gaming
·Mars

The charity believes a number of policy changes should be made to address public health concerns around the impact of gambling marketing, including a pre-watershed ban on broadcast adverts, restrictions on gambling content online and a blanket ban across sports.

These measures would bring the UK in line with some of its European peers which have tightened marketing regulations in the last few years.

A study by the University of Bristol and Ipsos has suggested that the UK’s current gambling marketing regulations are much less restrictive than others in Europe. The report found that out of a number of markets, including Italy, Spain, Germany, the Netherlands, Belgium and Australia, Great Britain has the most evidence of the negative effects of gambling marketing.

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